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How to Develop a Retail Marketing Personalization Roadmap in 5 Steps

Retail TouchPoints

Here are five achievable steps to developing a retail marketing personalization roadmap that will boost your profitability by helping you define your personalization goals, timelines and leaders. Understanding the current state of retail marketing personalization in your organization is important for defining your goals for its growth.

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Amazon holds 42 percent of the online retail market

Retail Wire

Sellers on Amazon.com’s marketplace account for 25 percent of the total U.S. market share of e-commerce spending and 60 percent of the platform’s total sales, according to eMarketer. Amazon’s direct sales represent another 17 percent of the market.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Cutting-edge brands and retailers are embracing the authentic, real-time nature of livestreaming to: Amplify and capitalize on influencer partnerships; Position business leaders and associates as trusted experts; and Replicate the magic of in-person fashion shows and product drops. consumers have tuned into a livestreaming event.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

Additionally, this reduces cloud costs and improves ad traction and purchases, while also taking privacy factors into account. All of this is processed on the edge and eliminates the need for mountains of visual data to be transmitted to the cloud.

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From China to India, how the world’s retail markets stack up: report

Inside Retail

China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. Despite sales remaining below the pre-pandemic level and weak consumer sentiment, retail growth is expected to reach 5 per cent from 2022 to 2027. It was valued at $3.8

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What retailers need to know about Vietnam’s potential and challenges for 2025

Inside Retail

The countrys median age is 32, and its population of nearly 100 million is increasingly adopting modern shopping habits, fueling demand for retail expansion. Compared to Thailand, Indonesia, or Singapore, Vietnams retail market is still developing, said Matthew Powell, director of Savills Hanoi.