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How China’s micro-drama boom is rewriting the rules of retail marketing

Inside Retail

Sometimes, the content is just posted from the brands account, and the audience naturally makes the connection. The post How China’s micro-drama boom is rewriting the rules of retail marketing appeared first on Inside Retail Australia. The product might only be mentioned subtly or not at all. A blueprint for Asia?

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How to Develop a Retail Marketing Personalization Roadmap in 5 Steps

Retail TouchPoints

Here are five achievable steps to developing a retail marketing personalization roadmap that will boost your profitability by helping you define your personalization goals, timelines and leaders. Understanding the current state of retail marketing personalization in your organization is important for defining your goals for its growth.

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Amazon holds 42 percent of the online retail market

Retail Wire

Sellers on Amazon.com’s marketplace account for 25 percent of the total U.S. market share of e-commerce spending and 60 percent of the platform’s total sales, according to eMarketer. Amazon’s direct sales represent another 17 percent of the market.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Cutting-edge brands and retailers are embracing the authentic, real-time nature of livestreaming to: Amplify and capitalize on influencer partnerships; Position business leaders and associates as trusted experts; and Replicate the magic of in-person fashion shows and product drops. consumers have tuned into a livestreaming event.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

Additionally, this reduces cloud costs and improves ad traction and purchases, while also taking privacy factors into account. All of this is processed on the edge and eliminates the need for mountains of visual data to be transmitted to the cloud.

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Why India is on track to become the world’s fastest-growing e-commerce market

Inside Retail

According to Bain & Companys How India Shops Online 2025 report, Indias e-retail market is on track to more than double from $60 billion in 2023 to $160 billion by 2028, making it the fastest-growing major e-commerce market in the world. Platforms that fail to localise risk irrelevance.

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