Inside Retail

JULY 26, 2021

Cosmetics brand Perfect Diary kicked off this trend by launching its virtual persona Xiao Wanzi on WeChat and engaging customers through private and group chats – a beauty advisor, friend, promotional information supplier, and customer service assistant – all in real time.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Before rising in the influencer ranks with her account @NYCfitfam, she had approximately 20 years’ experience in public relations. “I

Social Commerce 302

Social Commerce Accounting Marketing Planning 302

Retail TouchPoints

FEBRUARY 26, 2025

With more than one-third of the worlds population already regularly playing, gaming is the fastest-growing segment of entertainment, and yet commerce activations in these environments even non-endemic advertising plays remain scarce. And as far as ad formats go, theres not a display banner in sight in Walmart Unlimited.

Advertising 173

Advertising Accounting Marketing Consumer 173

Inside Retail

FEBRUARY 20, 2025

Data analytics firm Euromonitor International stated that, in 2023, single-person families accounted for one-fifth of all households worldwide. Digital commerce is crucial in the singles economy, with 90 per cent of Singles Day sales coming through mobile devices.

Social Commerce 130

Social Commerce Consumer Marketing Accounting 130

Retail TouchPoints

DECEMBER 2, 2020

With in-store and online order histories, they can customize online promotions to grab shoppers’ attention. Social commerce plays a vital role in impulse buys because marketers can customize their messages and meet customers at the right time. Targeting consumers on social networking sites works.

Social Commerce 259

Social Commerce Checkout Payment Services Consumer 259

Retail TouchPoints

JUNE 9, 2022

RTP: What challenges or pressures can social media help address in supply chains specifically? Jerutis: Brands can leverage their own social media accounts to alleviate many of the pressures that supply chain issues can bring. What unique value do influencers provide in this area?

Consumer 363

Consumer Marketing Promotions Management 363

Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. Both Temu and Shein bombard users with aggressive promotions and discounts that require some form of active engagement. Finally, TikTok has rapidly entered the U.S.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Retail TouchPoints

NOVEMBER 23, 2021

This holiday season, YouTube is promoting the commercial potential of its platform with its first-ever live shopping pop-up event. will reach $11 billion this year and continue to grow steadily, accounting for $35 billion in sales and 3.3% of all U.S. ecommerce by 2024. .

Shopping 277

Shopping Accounting Promotions Consumer 277

Retail TouchPoints

OCTOBER 25, 2023

This group has exploded since the expansion of the Amazon Affiliates Program, which allows for affiliation directly through a user’s existing social media account or blog and lets them earn a percentage of sales in exchange for promoting a product.

Advertising 290

Advertising Accounting Marketing Promotions 290

Retail TouchPoints

OCTOBER 13, 2023

The suncare brand is always looking for new and different ways to engage with its audience, and Threads was promoted as an extension of Instagram, its most valuable social platform. Ask questions: On its branded account, Bask prompts users with questions to get followers to chat and sharing their feedback. “If

Accounting 279

Accounting Promotions Consumer Marketing 279

Retail TouchPoints

NOVEMBER 3, 2021

However, TikTok shouldn’t just be used alone — content across many different channels will further boost performance and promote “surround sound marketing.”. Therefore, discovery commerce is the only way to cut through the noise and win customer spend in an increasingly crowded ecommerce market. Let’s jump in.

Consumer 246

Consumer Accounting Customer Experience Marketing 246

Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

Beauty and Health 200

Beauty and Health Accounting Social Commerce Advertising 200

Inside Retail

APRIL 27, 2021

In a statement, Gucci – the profit engine of French group Kering – and Facebook alleged the unidentified defendant used multiple Facebook and Instagram accounts to promote her international online counterfeit business. million counterfeit products, and 45,000 websites, including social media accounts, being disabled.

Social Commerce 130

Social Commerce Accounting Promotions Marketing 130

Inside Retail

APRIL 27, 2021

In a statement, Gucci – the profit engine of French group Kering – and Facebook alleged the unidentified defendant used multiple Facebook and Instagram accounts to promote her international online counterfeit business. million counterfeit products, and 45,000 websites, including social media accounts, being disabled.

Social Commerce 130

Social Commerce Accounting Promotions Marketing 130

Inside Retail

AUGUST 11, 2024

Founded in 2013, the Chinese social platform has more than 300 million monthly active users, with 70 per cent being female. The community has over 80 million users that actively contribute to the platform, with user-generated content (UGC) accounting for 90 per cent of posts. They have a 50 per cent chance for success here.

Social Commerce 147

Social Commerce Accounting Beauty and Health Promotions 147

Retail TouchPoints

JUNE 13, 2023

Once in YPP, creators have access to fan-funding features including: Channel memberships; Super Chat and Super Stickers , which allow fans to pay for enhanced communication with creators they love; Super Thanks , which lets fans show gratitude for content they enjoyed; and The ability to promote their own products with YouTube Shopping.

Accounting 278

Accounting Shopping Promotions Social Commerce 278

Retail TouchPoints

JULY 10, 2024

Digital channels and platforms — especially social networks — have democratized product discovery and access. Through algorithm-powered feeds, consumers receive a curated selection of accounts, brands and products that they can interact with (and buy from) all over the world.

Advertising 278

Advertising Consumer Marketing Accounting 278

Retail TouchPoints

MARCH 1, 2024

Natori can use Albert to target customers who had previously engaged with and/or purchased similar products, registered on the ecommerce site or participated in a promotion. We also get end-to-end accountability in the supply chain.”

Department Stores 274

Department Stores Wholesale Finance Apparel 274

Inside Retail

MARCH 29, 2022

We are at the forefront of innovation with social commerce, enhanced retailing and emerging retailing. In the last 12 months alone, that customer base’s social commerce spending has risen 50 per cent, from $10/month to $15/month. Interestingly, the 65+ demographic is particularly active on YouTube.

Social Commerce 130

Social Commerce Shopping Consumer Fulfillment 130

Inside Retail

MAY 29, 2022

Government efforts to promote digital transformation, including investment in wireless networks, have provided an added boost to e-commerce growth. Social commerce will remain a preferred shopping channel. Social commerce promises incredible potential driven by strong collaboration with influencers.

Social Commerce 130

Social Commerce Consumer Shopping Grocer 130

Retail TouchPoints

OCTOBER 14, 2022

Movie studios can promote their latest film by showcasing a full trailer to generate interest and then seamlessly provides showtimes and theater information based on the user’s location. A new offering called Profile Kit that will allow users to integrate their TikTok accounts to display their content on third-party apps.

Advertising 290

Advertising Fulfillment Returns Shopping 290

Inside Retail

MARCH 20, 2024

China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. Estimates suggest China’s social commerce market enjoyed a 40.25 China’s e-commerce market, worth $1.9 It was valued at $3.8 trillion in 2022 and grew at a CAGR of 8 per cent from 2017 to 2022.

Retail Marketing 130

Retail Marketing Marketing Social Commerce Consumer 130

Retail TouchPoints

JULY 10, 2024

For example, why do retailers working to enhance brand recognition rely on influencers from Instagram, TikTok and other platforms for promotion and marketing? This informed customer allows the retailer to tap into new and lucrative customer bases that may have been unreachable before.

Point of Sale 261

Point of Sale Location Consumer Customer Experience 261

Retail TouchPoints

OCTOBER 6, 2021

will reach $11 billion this year and continue to grow steadily, accounting for $35 billion in sales and 3.3% And Petco recently launched its own unique foray into the space with a pet fashion show on Facebook Live to promote dog adoptions. These devices are democratizing live shopping and leading to an explosion of growth. of all U.S.

Returns 312

Returns Shopping Fashion Consumer 312

365 Retail

FEBRUARY 20, 2025

Brands recognise that samples dont just serve as one-off promotions theyre an important part of a customers path to purchase. Instead of discovering a product on a shelf, fans now encounter product samples directly through their social media feeds. Take subscription boxes, for example.

Social Commerce 52

Social Commerce Consumer Advertising Accounting 52

Retail TouchPoints

APRIL 25, 2023

Despite the format’s wild success in China, where it accounted for more than 17% of all ecommerce sales in 2022, livestream commerce has been slower to take off in the U.S. Key takeaways: TikTok may be better suited to livestream shopping than other social media sites due to its being video-based. after failing to find traction.

Shopping 265

Shopping Fashion Marketing Consumer 265

Retail TouchPoints

NOVEMBER 21, 2022

Good product and stellar customer service are a big part of the recipe, but the secret sauce has been the brand’s social marketing strategy , according to Ben Yahalom, who joined the company from Meta in March 2022 as Chief Business Officer and was promoted to President in October. Step Four: Expand.

Marketing 317

Marketing Advertising Wholesale Apparel 317

Inside Retail

OCTOBER 21, 2021

James Johnson, director of technology services & strategic accounts, APAC at Shopify, says it is critical for Australian retailers to optimise their product offers and sales channels to make the most of the sales season and seize the opportunity to end a difficult year on a high. Be clear on inventory decisions.

Returns 130

Returns Merchant Services Shipping Payment Services 130

Retail TouchPoints

NOVEMBER 10, 2023

While they are essentially the same thing, many industry experts believe the term “commerce media” offers a more accurate definition of what these new advertising platforms are able to do. It’s worth noting that the $45 billion in U.S.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

JULY 14, 2020

Conor Riley: Several years ago, our products were promoted primarily through subscription boxes geared toward a younger consumer base at $10 per month , but then our brand was picked up by stores like Nordstrom. We’ve created multiple Instagram accounts that target different parts of the world. promoted our product without being paid.

Checkout 207

Checkout Fulfillment Shipping Payment Services 207

Small Biz Trends

JULY 8, 2021

The retail industry in the US accounts for 18.7 % of total gross domestic product (GDP). Following data from SCORE research prove the point: Small retailers account for 98.6% These occupations account for 6.3% To help you out, we have collected here east-to-implement gift card promotion ideas for your business.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

AUGUST 8, 2023

But we really like Threads because it acts as a text-based, more promotional place. Engage in outside conversations Sure, brands should kickstart conversations on their own accounts, but they also should participate in other discussions, too! It’s a little bit more tactical and ideal for UTM tracking.

Beauty and Health 245

Beauty and Health Consumer Marketing Social Commerce 245

Retail TouchPoints

SEPTEMBER 8, 2020

The essence of the IRL experience is extended across channels — from the Olivela e-Commerce site to branded social accounts and digital advertising campaigns. “It was created as a one-stop destination for all things beauty, fashion, education and fun,” he added.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

The essence of the IRL experience is extended across channels — from the Olivela e-Commerce site to branded social accounts and digital advertising campaigns. “It was created as a one-stop destination for all things beauty, fashion, education and fun,” he added.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Mass Relators

JULY 15, 2024

Clothing and school supplies are expected to account for most of the back-to-school market spending, remaining flat at $12.6 Multi-channel retailers account for 80% of the total back-to-school intended spend, up from 73% last year, and 70% of families plan to shop in-store and online, up from 66%. billion and $7.4

Planning 52

Planning Merchant Services Social Commerce Accounting 52

Rangeme

APRIL 5, 2022

Emily Page provided insights on packaging design, sustainability, and safety during the Effective Ecommerce Packaging: How to Promote Your Brand While Protecting Your Products educational session. shared insights on blending entertainment with e-commerce by seizing the livestream shopping opportunity.

Marketing 52

Marketing Consumer Shopping Social Commerce 52

Retail Minded

JULY 29, 2023

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Consumers today care about the environment and expect brands to do their part in reducing waste and promoting sustainability. But that’s not all.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52