Nike to Double Down on DTC Following Q3 Gains, Plans Standalone Jordan Stores
Retail TouchPoints
MARCH 23, 2022
Nike is pushing forward with its digitally focused direct-to-consumer strategy following a strong Q3, with plans to build “the marketplace of the future” and bring standalone Jordan stores to North America. The brand’s overall digital sales also increased 19% globally, while wholesale revenues were down by 1%.
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