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Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Retail TouchPoints

This enhanced insight allows for the further refinement of targeted marketing, improved personalization and the optimization of contextual advertising within commerce media environments. However, these customers also could be visiting travel sites and service providers while planning their trips.

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Making the Most of Store Visits Post-Pandemic

Retail TouchPoints

On the other hand, some businesses, such as home improvement stores, actually saw sales increase throughout the pandemic and began course-correcting their retail footprints to account for more online traffic. To account for this, some retailers have shifted to a hybrid model of livestreamed in-store events.

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The Value of Localization as a Competitive Advantage in Accessing Multicultural Consumers

Retail TouchPoints

Taobao’s convenient peer-to-peer instant messaging support gave it a competitive edge because the company’s customer experience was better suited to the target market. Ebay did not update its Chinese-language site to align with Chinese consumer culture, and because of that it was forced to pull out of the Chinese market completely.

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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

Marketers had better figure out a plan fast, because Google has announced that, come January 2024, marketers will no longer be able to track browsing data via third-party cookies on the browser Chrome, by far the world’s most popular consumer browser option, with almost two-thirds of the market share.

Marketing 303
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10 Ways to Reshape and Refresh Your Product Portfolio

Retail TouchPoints

Closely assess your business and product portfolio’s needs according to the wishes and demands of your target market, then de-complicate your portfolio accordingly. You need to take into account real end-to-end profitability, your fully burdened net margins, cash flow impact, and strategic value to test your portfolio effectively.

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What is a Target Market and How to Pick One (Examples and Template Included)

Small Biz Trends

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

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How to Start a Car Rental Business

Small Biz Trends

As part of your market research, look at other car rental companies and note the aspects of those operations that you think fit what you plan to do. For example, if you plan to offer classic car rentals or specialty vehicle rentals, you may make changes to the standard rental contract. Determine Your Target Market.