Maximizing Profitability: How to Improve 4 Key Areas of the CPG Product Lifecycle
Retail TouchPoints
DECEMBER 27, 2023
Consumer packaged goods (CPG) companies are obsessed with two things: maximizing revenue and minimizing operational expenses. On the flip side, stocking too much product with less demand than you accounted for can lead to revenue loss or dreaded vendor chargebacks. Consider two beverage companies.
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