Retail TouchPoints

OCTOBER 14, 2021

To say everyone is worn out is probably an understatement, and by all accounts marketers in particular are feeling the pressure — a staggering 70% of marketing executives said the pandemic has left them “completely exhausted,” according to a new report from Accenture Interactive. Early Birds Get the Products.

Marketing 299

Marketing Promotions Consumer Customer Experience 299

Retail TouchPoints

APRIL 9, 2021

eBay is hosting a series of in-person product authentication events for collectors across the country to promote its new online Authenticity Guarantee program, which rolled out in October 2020. By comparison, new watches comprise 57% of the total watch inventory on eBay, but only account for 33% of total watch sales.);

Promotions 253

Promotions Accounting Marketing ATS 253

Inside Retail

JUNE 30, 2024

The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.”

Marketing 246

Marketing Telecommunications Sporting Goods Promotions 246

Retail TouchPoints

JUNE 13, 2024

With customers increasingly returning to in-store shopping, grocery stores are now in a prime position to reclaim and expand their share of the alcohol market. This shift represents more than just filling an empty space; it’s an opportunity for grocery stores to redefine and elevate how alcohol is marketed and sold.

Marketing 269

Marketing Grocer Consumer Promotions 269

Retail TouchPoints

JULY 24, 2023

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Marketing 246

Marketing Retail Marketing Advertising Promotions 246

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Marketing 287

Marketing Drop-Shipping Promotions Checkout 287

Retail TouchPoints

SEPTEMBER 15, 2021

Whether the result of forgetfulness or indecisiveness, many of these cart abandonments are actually salvageable, depending on a retailer’s willingness to embrace innovative and creative marketing tactics. So what’s missing from marketers’ toolkits that would enable them to build a bridge over that monetary chasm?

Marketing 263

Marketing Consumer Accounting Promotions 263

Retail TouchPoints

NOVEMBER 25, 2024

Following an independent investigation and forensic analysis, Macy’s said it identified “a single employee with responsibility for small package delivery expense accounting” who had intentionally made erroneous accounting entries to hide approximately $132 to $154 million in delivery expenses from Q4 2021 to this current quarter.

Accounting 279

Accounting Promotions Location Management 279

Retail TouchPoints

JANUARY 25, 2022

Let’s dive into some small ideas that can help tackle big goals: 1) Think Big: Increase customer engagement with more interactive marketing. As marketers, we are excited about the challenges of reaching new customers, rewarding our best customers and charting a path to growth. Act small: Use a QR code! The QR code is back.

Management 264

Management Marketing Customer Experience Inventory Management 264

Wiser

JULY 25, 2023

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy?

Promotions 147

Promotions Advertising Marketing Planning 147

Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Consider collaborating with an influential Chinese influencer to really amplify your visibility to this market.

Marketing Spend 273

Marketing Spend Visual Merchandising Marketing Consumer 273

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. LIAs promote available products that shoppers can receive via curbside store pickup.

Beauty and Health 253

Beauty and Health Marketing Sporting Goods Advertising 253

Retail TouchPoints

JANUARY 3, 2023

Specifically, bot operators continue to siphon retailer profits with increasingly sophisticated automated threats — including account takeover, web and API scraping and more. According to the 2022 State of Bot Mitigation Report , nearly 70% of companies using anti-bot solutions lost revenue to bot-driven account fraud.

Merchant Services 306

Merchant Services Payment Services Accounting Checkout 306

Wiser

JUNE 20, 2023

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. Every brand and retailer is coming out with new promotions all of the time.

Promotions 148

Promotions Advertising Planning Marketing 148

Retail TouchPoints

JANUARY 6, 2023

While the 2022 holiday season was by all accounts a success, retailers may want to buckle down as they head into the new year: four out of 10 U.S. The challenge for retailers is understanding where their customers will be six months from now and positioning their inventories, promotional plans and overall business outlook accordingly.

Payment Services 359

Payment Services Promotions Consumer Inventory Management 359

Retail TouchPoints

JUNE 21, 2024

Members that link their accounts can earn double Starbucks Star points during their stays at participating Marriott hotels and can earn 100 Marriott Bonvoy points when they make three qualifying transactions during designated weeks throughout the year (the first Marriott Bonvoy week runs July 8-14).

Accounting 278

Accounting Promotions Marketing ATS 278

Retail TouchPoints

DECEMBER 27, 2023

Rethinking the Product Development Lifecycle For many new products, CPG leaders fixate on pre-launch and launch activities, opting to spend the bulk of their investment on things like product innovation, demand forecasting and marketing strategy. More effective promotions. existing knowledge). Enhanced demand planning.

Operating Expenses 264

Operating Expenses Promotions Consumer Marketing 264

Inside Retail

SEPTEMBER 26, 2024

“These difficulties reportedly arise from some of the pricing practices of some supermarkets, such as frequent specials, short-term lowered prices, bulk-buy promotions, member-only prices and bundled prices.” Aldi accounts for 9 per cent and Metcash-supplied independent supermarkets account for 7 per cent.

Supermarket 276

Supermarket Bundled Pricing Accounting Consumer 276

Retail TouchPoints

JUNE 17, 2024

Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today, marketing programs are more comprehensive and measurable than ever, inclusive of apps, social media accounts, finely tuned promotions, influencer collabs, gift cards and more.

Merchant Services 264

Merchant Services Promotions Consumer Marketing 264

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

Promotions 146

Promotions Advertising Consumer Marketing 146

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2 What unique value do influencers provide in this area?

Consumer 363

Consumer Marketing Promotions Management 363

Retail TouchPoints

DECEMBER 16, 2022

The company is committed to sustainable fashion, promoting the digital garment market as a way for consumers to showcase their style digitally. DressX has developed a carbon calculation methodology for digital fashion and proposed a patent validated by The Carbon Accounting Company.

Fashion 289

Fashion Accounting Consumer Promotions 289

Retail TouchPoints

OCTOBER 7, 2022

24, David Baxter will be promoted to President of the Americas, succeeding Stephanie Pugliese, who is stepping down and leaving the company; and Mehri Shadman has been appointed Chief Legal Officer and Corporate Secretary as current Chief Legal Officer John Stanton retires after 16 years with the company. .

Wholesale 277

Wholesale Promotions Apparel Accounting 277

Retail TouchPoints

DECEMBER 6, 2023

Through a special promotion, a limited number of Prime Student members will be able to get $25 flights to and from home during the holiday season. A total of 3,000 $25 flight tickets will be available during this promotion, with 1,000 tickets dropping at 12 a.m. Prime and Marketing Tech at Amazon in a statement. “It’s

Promotions 264

Promotions Accounting Marketing ATS 264

Retail TouchPoints

FEBRUARY 18, 2022

Retailers and delivery companies are forming new partnerships as the rapid delivery market heats up. Shoppers in cities including Los Angeles, Denver and Seattle can now choose 30-minute delivery for more than 6,000 items from Albertsons banners including Safeway , Vons , ACME Markets , Jewel-Osco , and Tom Thumb.

Accounting 317

Accounting Promotions Location Marketing 317

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. The authenticity of a micro-influencer is often highlighted by the key connections they share to the vertical they promote.

Advertising 290

Advertising Accounting Marketing Promotions 290

Retail TouchPoints

JANUARY 18, 2022

The retailer will use the technology to help position it for store and supply chain growth as well as dynamic marketing opportunities. The RELEX solution is designed to improve inventory optimization at the store level as well as further upstream, according to Susan Boyme, VP, Strategic Accounts at Sheetz. “It

Planning 256

Planning Inventory Management Accounting Promotions 256

Retail TouchPoints

SEPTEMBER 20, 2024

Additionally, integrating CPGs’ promotions with the retailer’s loyalty program can provide targeted ad placements to retailers’ high-value customers and exclusive deals to loyal patrons, which can be very appealing to CPGs. Sudip Mazumder leads Publicis Sapient ’s Retail business in the Americas.

Accounting 278

Accounting Advertising Marketing Promotions 278

Retail TouchPoints

SEPTEMBER 2, 2021

The speakers represented all facets of the “influencer marketing machine,” from strategy firms and agencies to brand executives and independent content creators. Although this data certainly validates the importance of influencer marketing, new platform capabilities and campaign models are changing the playbook for success.

Social Commerce 302

Social Commerce Accounting Marketing Planning 302

Retail TouchPoints

MARCH 24, 2021

These have made it generally legal to sell CBD nationally while simultaneously making it difficult to advertise , especially since major platforms like Facebook, Google and Amazon currently ban the promotion of CBD products. By all accounts, the strategy is working. Using Interactive Quizzes to Engage and Inform.

Consumer 317

Consumer Advertising Marketing Accounting 317

Retail TouchPoints

JULY 21, 2023

Schnuck Markets has extended its partnership with Instacart to introduce Caper Carts, which use AI and computer vision to automatically identify items shoppers put into them, allowing shoppers to then skip the line and check out using the cart technology. The supermarket retailer will roll out the smart carts at select St.

Checkout 245

Checkout Promotions Supermarket Accounting 245

Retail TouchPoints

DECEMBER 15, 2022

The new branding was created to signify the combination of Clarus Commerce’s loyalty offerings and PrizeLogic’s loyalty, promotion and rebate programs. Loyalty solution provider Clarus Commerce has officially rebranded as ebbo in the wake of its acquisition of PrizeLogic in late 2021.

Customer Retention 263

Customer Retention Accounting Promotions Management 263

Retail TouchPoints

MAY 18, 2021

Bed Bath & Beyond has named John Barresi as SVP of Finance and Chief Accounting Officer, as the retailer continues to bolster its leadership team as part of its three-year transformation strategy. Barresi will join Bed Bath & Beyond on June 7, 2021, reporting directly to EVP and CFO Gustavo Arnal.

Finance 230

Finance Accounting Planning Promotions 230

Inside Retail

JUNE 3, 2024

Last week, PetO, Australia’s largest independently owned pet specialty store, acquired 41 retail stores and 25 vet clinics from the Woolworths Group’s Petstock banner, after the Australian Competition and Consumer Commission issued a court-enforced divesture notice to Petstock and Woolworths citing anti-competitive behaviour in the market.

Accessories 279

Accessories ATS Specialty Store Accounting 279

Retail TouchPoints

AUGUST 15, 2022

From signup to login to account changes and reviews, retailers face waves of opportunities to create a digital relationship with a customer. So how do we keep from alienating good customers while still filtering out bad actors taking aim from every angle — including false reviews, fake accounts and more?

Merchant Services 264

Merchant Services Payment Services Accounting Customer Experience 264

Retail TouchPoints

NOVEMBER 7, 2023

The general Deals page features promotions and markdowns in a range of top holiday categories — including apparel, electronics, toys and beauty — from a wide variety of merchants, ranging from big-box stores and multi-brand retailers to DTC brands and local stores.

Markdowns 259

Markdowns Promotions Apparel Shopping 259

Retail TouchPoints

SEPTEMBER 25, 2024

As Retail TouchPoints has reported , discounting is expected to drive both the timing and amount of holiday spend this year, as inflation-weary consumers time their purchasing to promotional periods. billion of the season’s total online spend, up 7% YoY and accounting for 16.9% Cyber Week is expected to drive $40.6 1 to Sept.

Sporting Goods 280

Sporting Goods Consumer Promotions Accounting 280