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Macy’s Delays Q3 Earnings to Investigate Financial Irregularity

Retail TouchPoints

Following an independent investigation and forensic analysis, Macy’s said it identified “a single employee with responsibility for small package delivery expense accounting” who had intentionally made erroneous accounting entries to hide approximately $132 to $154 million in delivery expenses from Q4 2021 to this current quarter.

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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success.

Markdowns 321
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How China’s micro-drama boom is rewriting the rules of retail marketing

Inside Retail

According to a report by iResearch, the market size of micro-dramas in China last year reached US$6.85 The offbeat premise was a viral hit and a rare example of the F&B and home renovation sectors taking a narrative-forward marketing approach. But success requires a delicate balance between entertainment and promotion.

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Lowe’s Promotes Finance Exec to CFO

Retail TouchPoints

Lowe’s has promoted Brandon Sink to EVP and CFO, effective April 30, 2022. He is a proven leader with strong financial and operational acumen, and I look forward to working together as we execute our strategy and continue to grow our market share, expand operating margins and deliver meaningful shareholder value.”.

Finance 288
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Solid Holiday Sales Point to Increasing Consumer Confidence

Retail TouchPoints

In fact, the last five days of the holiday shopping season, which includes Super Saturday, accounted for 10% of all spending, according to Mastercard indicating a rash of last-minute spending that wasnt unexpected, given the shortened shopping window between Thanksgiving and Christmas 2024.

Consumer 283
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Social media marketing trends for 2022

Inside Retail

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. The post Social media marketing trends for 2022 appeared first on Inside Retail.

Marketing 298
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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Don’t delay.

Marketing 334