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When it’s Not the Customer: How Your System Drives Cart Abandonment

Retail TouchPoints

Technical gaps, such as a misfiring promotion or a vanished cart, can quietly turn a ready-to-buy customer into a lost one. Because no amount of marketing spend can win back a customer who feels like your platform failed them. After all, 26% of shoppers abandon their carts because of the need to create an account.

Checkout 147
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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Consider collaborating with an influential Chinese influencer to really amplify your visibility to this market.

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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing. SoundCommerce allows us to track the exact impact of these variables on our profitability as we make real-time decisions regarding assortment, promotions, inventory, marketing and fulfillment.”

Markdowns 251
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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

Jerutis: Brands can leverage their own social media accounts to alleviate many of the pressures that supply chain issues can bring. An influencers’ gift for delivering relevancy to their audience is unparalleled and an integral tool in a marketer’s toolbox. What unique value do influencers provide in this area?

Consumer 363
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Moving from Monologues to Conversations: How Brands are Driving Innovation with Unified Commerce Experiences

Retail TouchPoints

As an example, Gillespie shared a story of a banking client that realized that customers in the Bill Pay section of its website would often open a separate screen to check their account balance before completing a payment, so the bank put an account balance window on the Bill Pay page. “ Where should I allocate marketing spend?

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Indeed, nearly three-quarters of online retail ad spend is now on Google Shopping ads, acquiring 85.3% of all clicks.

Shopping 252
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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. However, this marketing spend came at the expense of profitability, with some estimates showing that Temu loses an average of $30 for every order placed. The company spent nearly $1.8 operations.