Inside Retail
MARCH 18, 2025
The department store chain noted incurring higher employee costs, higher support office costs related to a new marketing agency and a separate investment in transformation capabilities. per cent to $409 million, accounting for 22.3 Sales remained flat at $1.83 Sales remained flat at $1.83 Comparable sales climbed 0.8
Retail TouchPoints
JANUARY 15, 2025
Her business plan, which centered around creating products for people with curly, coily, tight and textured hair, was decades in the making ( 20 of dreaming, 10 years in development and five years in-market, according to the Pattern Beauty website ), but now Ross and her Co-CEO Christiane Pendarvis are setting their sights on growing the brand.
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Inside Retail
DECEMBER 5, 2024
Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.
Inside Retail
FEBRUARY 12, 2025
Sydney Fish Market might be on the brink of collapse after failing to publish its financial report, with sources saying it will reveal a significant loss during the last fiscal year. According to the Sydney Morning Herald , auditors refused to sign off on the companys accounts three months after the mandatory reporting deadline.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Retail TouchPoints
DECEMBER 5, 2024
This would account for 16.9% Solutions like no-box/no-label returns with item verification enable immediate refunds, meeting customer expectations for convenience while increasing accuracy, reducing fraud and helping to protect profitability in a competitive market.” of retailers’ annual sales in 2024, increasing from 14.5%
Retail TouchPoints
NOVEMBER 8, 2024
million followers on Instagram via its @target and @targetstyle accounts — and that doesn’t count all the creator- and fan-led accounts tied to the brand. The retailer has a collective 8.4 For example, @targetdoesitagain, a “source for all things cool found at Target,” has 1.3 million followers on Instagram alone.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. Without it, you can’t find and reach your target accounts. And yet only 43% of marketers are completely satisfied with the quality of their data. Data is the fuel that powers your ABM engine.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo. Today, many B2B companies use ABM teams or technologies to make sales.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?
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