Retail TouchPoints

DECEMBER 30, 2024

According to a report by Emarketer , commerce media spending is projected to reach nearly $68 billion in 2025, underscoring its critical role in modern marketing. This dual approach allows marketers to serve ads that are not only contextually appropriate but also aligned with the likely preferences and behaviors of their customers.

Advertising 260

Advertising Marketing Consumer Target Market 260

Inside Retail

APRIL 19, 2024

per cent rise in first quarter sales on a like-for-like basis on Thursday, beating expectations and easing concerns about a slowdown in the two biggest beauty markets the United States and China. The company benefited from higher volumes as well as value in the unit, with strong demand in Europe and emerging markets.

Marketing 278

Marketing Accounting Consumer ATS 278

Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Don’t delay.

Marketing 308

Marketing Shipping Promotions Accounting 308

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 303

Marketing Advertising Target Market Consumer 303

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Marketing 287

Marketing Drop-Shipping Promotions Checkout 287

Inside Retail

JUNE 30, 2024

The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.”

Marketing 246

Marketing Telecommunications Sporting Goods Promotions 246

Inside Retail

MARCH 25, 2024

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals. Creative agency suit: OK, great.

Marketing 245

Marketing Retail Marketing Management Accounting 245

Retail TouchPoints

DECEMBER 5, 2024

This would account for 16.9% Solutions like no-box/no-label returns with item verification enable immediate refunds, meeting customer expectations for convenience while increasing accuracy, reducing fraud and helping to protect profitability in a competitive market.” of retailers’ annual sales in 2024, increasing from 14.5%

Returns 157

Returns Accounting Customer Experience Consumer 157

Inside Retail

MARCH 26, 2024

Australian luxe-for-less beauty brand MCoBeauty launched into the US market this week and is now stocked in over 1,800 Kroger Co stores. Inside Retail: How did MCoBeauty approach entering into the US market? IR: What percentage of MCo Beauty’s sales revenue does e-commerce account for in comparison to brick-and-mortar retail?

Marketing 246

Marketing Supermarket Accounting Planning 246

Inside Retail

SEPTEMBER 6, 2023

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

Marketing 264

Marketing ATS Consumer Accounting 264

Retail TouchPoints

NOVEMBER 8, 2024

million followers on Instagram via its @target and @targetstyle accounts — and that doesn’t count all the creator- and fan-led accounts tied to the brand. The retailer has a collective 8.4 For example, @targetdoesitagain, a “source for all things cool found at Target,” has 1.3 million followers on Instagram alone.

Social Commerce 245

Social Commerce Accounting Shopping Fashion 245

Retail TouchPoints

JUNE 13, 2024

With customers increasingly returning to in-store shopping, grocery stores are now in a prime position to reclaim and expand their share of the alcohol market. This shift represents more than just filling an empty space; it’s an opportunity for grocery stores to redefine and elevate how alcohol is marketed and sold.

Marketing 200

Marketing Grocer Consumer Promotions 200

Inside Retail

SEPTEMBER 26, 2024

The ACCC described Australia’s supermarket industry as an “oligopoly” with Woolworths and Coles accounting for 67 per cent of supermarket retail sales nationwide. Aldi accounts for 9 per cent and Metcash-supplied independent supermarkets account for 7 per cent.

Supermarket 276

Supermarket Bundled Pricing Accounting Consumer 276

Inside Retail

FEBRUARY 19, 2024

The Iconic has launched a new branding campaign over a month after the online fashion retailer found itself in defence mode due to fraudulent transactions made via customers’ accounts. ” In January, The Iconic committed to refunding customers after fraudulent orders were made on their accounts.

Accounting 246

Accounting Fashion Returns Shopping 246

Retail TouchPoints

FEBRUARY 5, 2024

As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail. Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. Complexity cannot live here.

Accounting 247

Accounting Finance Marketing Consumer 247

Inside Retail

NOVEMBER 27, 2024

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.

Marketing 130

Marketing Fast Fashion Advertising Marketing Spend 130

Retail TouchPoints

NOVEMBER 5, 2024

This login effect means that first impressions of your retail site are often formed during account creation and that all future login interactions impact your customers’ perception of your retail experience.   As a retailer, your login process affects customer behavior and loyalty.

Payment Services 249

Payment Services Customer Retention Accounting Checkout 249

Inside Retail

AUGUST 20, 2024

To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock. Social commerce is only going to become bigger and a more important part of the [marketing] mix.”

Social Commerce 278

Social Commerce Accounting Marketing Shopping 278

Inside Retail

AUGUST 20, 2024

Its women’s line now accounts for 14 per cent of its revenue, up from 12 per cent in the prior year. The underwear retailer’s net profit soared 43.9 per cent to $12.4 million as revenue jumped 29.7 per cent to $84.5 The post Step One’s net profit surges 43.9 per cent appeared first on Inside Retail Australia.

Net Profit 278

Net Profit Accounting Marketing Consumer 278

Retail TouchPoints

NOVEMBER 25, 2024

Following an independent investigation and forensic analysis, Macy’s said it identified “a single employee with responsibility for small package delivery expense accounting” who had intentionally made erroneous accounting entries to hide approximately $132 to $154 million in delivery expenses from Q4 2021 to this current quarter.

Accounting 259

Accounting Promotions Location Management 259

Inside Retail

JUNE 3, 2024

Last week, PetO, Australia’s largest independently owned pet specialty store, acquired 41 retail stores and 25 vet clinics from the Woolworths Group’s Petstock banner, after the Australian Competition and Consumer Commission issued a court-enforced divesture notice to Petstock and Woolworths citing anti-competitive behaviour in the market.

Accessories 279

Accessories ATS Specialty Store Boutique 279

Retail TouchPoints

DECEMBER 6, 2024

For mid-market companies that may not have the budgets and resources to compete with larger, multinational brands, data is the key to success. Heres how RMNs are helping mid-market brands stand out, inspire shoppers and, ultimately, get in the basket during the busy holiday shopping season and beyond. of all U.S.

Advertising 243

Advertising Sporting Goods Marketing Accounting 243

Retail TouchPoints

MAY 24, 2024

Additionally, a CFPB market report issued in September 2022 revealed that more than 13% of BNPL transactions involved a return or dispute and that people disputed or returned $1.8 BNPL is “often used as a close substitute for conventional credit cards,” according to a CFPB press release.

Consumer 231

Consumer Payment Services Returns Accounting 231

Retail TouchPoints

DECEMBER 1, 2023

When Threads initially launched in July 2023 it was available in most global markets, but Meta held off on launching in Europe because of that region’s strict regulations around online services and data privacy.

Advertising 236

Advertising Accounting Marketing Consumer 236

Inside Retail

FEBRUARY 25, 2024

Returning customers rose 5 per cent to 507,000, who accounted for 81 per cent of sales. “We have reduced our marketing cost as a percentage of sales, even as we have reinvested in an above-the-line brand campaign to support brand awareness,” said Adore Beauty CEO Tamalin Morton. Gross profit inched higher to 33.5

Returns 289

Returns Accounting Marketing 289

Inside Retail

APRIL 10, 2024

But while labour and marketing budgets are typically the first to be put on the chopping block, retailers may be overlooking opportunities to reduce costs in the back end by automating everyday finance functions, such as accounts payable and accounts receivable. “I

Payment Services 264

Payment Services Finance Accounting Management 264

Inside Retail

FEBRUARY 19, 2024

. “Rip Curl and Oboz are recycling record sales last financial year and while revenues from the direct-to-consumer channel for these brands are showing single-digit declines, the wholesale channel has been more challenging as wholesale accounts reduce inventory holdings,” said KMD Brands CEO and MD Michael Daly.

Consumer 286

Consumer Visual Merchandising Wholesale Accounting 286

Retail TouchPoints

FEBRUARY 15, 2024

can link eligible accounts to earn 2% cash back from Bank of America (on top of the rewards and benefits they already earn on qualifying purchases) and one Star for every $2 spent at Starbucks. Customers can either link their accounts through the Bank of America or Starbucks site to start collecting rewards.

Sporting Goods 229

Sporting Goods Accounting Consumer Marketing 229

Retail TouchPoints

JUNE 21, 2024

Members that link their accounts can earn double Starbucks Star points during their stays at participating Marriott hotels and can earn 100 Marriott Bonvoy points when they make three qualifying transactions during designated weeks throughout the year (the first Marriott Bonvoy week runs July 8-14).

Accounting 238

Accounting Promotions Marketing ATS 238

Retail TouchPoints

JUNE 12, 2024

After all, the way we use a laptop and mobile phone are different, yet us marketers so often plan a campaign that treats every device as equal. The Store is in Your Pocket Go back to a decade ago and marketing strategies were predominantly single channel, thanks to the challenges of crafting an omnichannel marketing experience.

Advertising 243

Advertising Planning Consumer Marketing 243