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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Lifecycle pricing , which integrates base pricing, promotions and markdowns into one holistic strategy, can help merchants optimize their approach — especially as they strive to localize, and even personalize, experiences for consumers across all channels. Many times, markdowns are heavily weather related, especially for fashion retailers.

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5 Highly Effective Retail Markdown Strategies that Work in 2021

Retalon

What is a retail markdown strategy? A retail markdown strategy is a plan that describes when and how certain products should go on markdown. Having a markdown strategy is important because, all too often, markdowns are a kneejerk reaction to end-of-life inventories. ” What are markdowns in retail?

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New Slate of Google Tools Aims to Help Holiday Bargain Hunters

Retail TouchPoints

The general Deals page features promotions and markdowns in a range of top holiday categories — including apparel, electronics, toys and beauty — from a wide variety of merchants, ranging from big-box stores and multi-brand retailers to DTC brands and local stores.

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2023: Ring in Retail Profits by Stopping Automated Threats

Retail TouchPoints

This was especially evident on Black Friday, when many merchants offered steep markdowns to compete. Specifically, bot operators continue to siphon retailer profits with increasingly sophisticated automated threats — including account takeover, web and API scraping and more. Bad Bots are Siphoning Profits.

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Pacsun Improves Profitability with Intelligent Allocation and Replenishment with Antuit.ai

Retail Focus

With 330 bricks-and-mortar stores globally, its digital fashion offering, available in both the UK and US, has experienced fast-growth, and now accounts for 40% of its sales. To do so requires leveraging granular forecasting for online fulfilment and store sales demand, while taking returns into account.”

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Genesco to Close 100+ Journeys Stores as it Focuses on Off-Mall Locations

Retail TouchPoints

This was attributed to increased markdowns at Journeys offsetting an otherwise normalized promotional environment, which led to improved margins at the other businesses. However, Journeys still accounted for 56.3% Genesco’s gross margin was 47.3% in Q1 2024, compared to 48.3% in Q1 2023. of Genesco’s $483.3

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Why Retail Brands Need to Collect Their Own Data

Retail TouchPoints

Give Some, Get Some It makes a lot of sense when a brand offers a nominal discount to encourage an email sign-up or account creation. Most consumers are willing to part with personal information in exchange for something they value – and consumers value many things beyond discounts and markdowns.

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