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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Lifecycle pricing , which integrates base pricing, promotions and markdowns into one holistic strategy, can help merchants optimize their approach — especially as they strive to localize, and even personalize, experiences for consumers across all channels. Many times, markdowns are heavily weather related, especially for fashion retailers.

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New Slate of Google Tools Aims to Help Holiday Bargain Hunters

Retail TouchPoints

The general Deals page features promotions and markdowns in a range of top holiday categories — including apparel, electronics, toys and beauty — from a wide variety of merchants, ranging from big-box stores and multi-brand retailers to DTC brands and local stores.

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2023: Ring in Retail Profits by Stopping Automated Threats

Retail TouchPoints

This was especially evident on Black Friday, when many merchants offered steep markdowns to compete. Specifically, bot operators continue to siphon retailer profits with increasingly sophisticated automated threats — including account takeover, web and API scraping and more. Bad Bots are Siphoning Profits.

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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

This customer-level profit insight can inform every business decision, from where to acquire the highest value customers to how best to serve them in a retail store and at the residential doorstep. ”.

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Genesco to Close 100+ Journeys Stores as it Focuses on Off-Mall Locations

Retail TouchPoints

This was attributed to increased markdowns at Journeys offsetting an otherwise normalized promotional environment, which led to improved margins at the other businesses. However, Journeys still accounted for 56.3% Genesco’s gross margin was 47.3% in Q1 2024, compared to 48.3% in Q1 2023. of Genesco’s $483.3

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How Retailers can Overcome the Challenges Faced on the Path to Sustainability

Retail TouchPoints

This year saw the proposal of the Fashion Sustainability and Social Accountability Act. To help address this, some retailers have been using advanced artificial intelligence (AI) to improve forecasting capabilities and optimize markdown processes to reduce product waste. A Starting Point.

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Adobe: Consumers Will Spend More Online in First 10 Months of 2021 than All of 2019

Retail TouchPoints

Ecommerce accounts for roughly $1 of every $5 spent by consumers (up from $1 of every $6 spent in 2017). The apparel category saw particularly marked price hikes in both July (up 15.26% ) and August (up 15.52% ), two months in which apparel prices typically drop amidst summer markdowns and back-to-school promotions.

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