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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Lifecycle pricing , which integrates base pricing, promotions and markdowns into one holistic strategy, can help merchants optimize their approach — especially as they strive to localize, and even personalize, experiences for consumers across all channels. Many times, markdowns are heavily weather related, especially for fashion retailers.

Markdowns 299
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2023: Ring in Retail Profits by Stopping Automated Threats

Retail TouchPoints

This was especially evident on Black Friday, when many merchants offered steep markdowns to compete. Specifically, bot operators continue to siphon retailer profits with increasingly sophisticated automated threats — including account takeover, web and API scraping and more. Bad Bots are Siphoning Profits.

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New Slate of Google Tools Aims to Help Holiday Bargain Hunters

Retail TouchPoints

The general Deals page features promotions and markdowns in a range of top holiday categories — including apparel, electronics, toys and beauty — from a wide variety of merchants, ranging from big-box stores and multi-brand retailers to DTC brands and local stores.

Markdowns 198
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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Products that are sized 18 and above and available in the UK only account for 14% of the total market. There is no standardization across the industry and inconsistent sizing leads to markdowns and returns. Furthermore, products sized 0-10 make up the same share as products sized 12-18, despite the plus-sized market growing steadily.

Consumer 283
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How Retailers can Overcome the Challenges Faced on the Path to Sustainability

Retail TouchPoints

This year saw the proposal of the Fashion Sustainability and Social Accountability Act. To help address this, some retailers have been using advanced artificial intelligence (AI) to improve forecasting capabilities and optimize markdown processes to reduce product waste. A Starting Point.

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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

This customer-level profit insight can inform every business decision, from where to acquire the highest value customers to how best to serve them in a retail store and at the residential doorstep. ”.

Markdowns 181
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The Data Dilemma with Retail Pricing and How to Untangle it

Retail TouchPoints

Many of your retail peers found themselves with the dilemma of missing data — from the lack of customer data, transaction history for certain items or timeframes or sales broken out by sales type (regular/base, promotion and markdown). This is your starting point and your job is to build up and improve it.