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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

For digital marketers, strategic decisions about marketing spend allocated to specific retailers is now largely shaped by these factors; retailers unwilling to let a brand manage its own media, and the inability to run off-platform strategies to specific retailers.

Marketing 321
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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

Jerutis revealed her thoughts on the unique role that influencers can play in helping brands and retailers manage the supply chain crisis, and best practices she believes they should follow. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

Consumer 363
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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. However, this marketing spend came at the expense of profitability, with some estimates showing that Temu loses an average of $30 for every order placed. The company spent nearly $1.8 operations.

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Moving from Monologues to Conversations: How Brands are Driving Innovation with Unified Commerce Experiences

Retail TouchPoints

As an example, Gillespie shared a story of a banking client that realized that customers in the Bill Pay section of its website would often open a separate screen to check their account balance before completing a payment, so the bank put an account balance window on the Bill Pay page. “ Where should I allocate marketing spend?

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Another easy step: Drop account creation requirements and allow guest checkout. You can configure the guest checkout process so customers can create an account later, after they’ve had a fast and easy checkout experience with your store. Even better, allow their digital wallet to automatically populate those checkout fields.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Indeed, nearly three-quarters of online retail ad spend is now on Google Shopping ads, acquiring 85.3% of all clicks.

Shopping 252
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Why retail media has become the next big tool in performance marketing

Inside Retail

The revolution of retail media is now moving the same way that traditional marketing spend is moving, which is more towards digital. Equally important is ensuring retailers have the right technology in place by developing sophisticated mechanics to deliver ads, track results and hold them accountable for performance.

Marketing 277