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Study: How Retailers are Managing the Tug-of-War Between Employee Satisfaction and Profitability

Retail TouchPoints

As a result, the 74% of merchants that saw their store operations budgets increase between 2023 and 2024 had to figure out the best way to allocate this money toward a wide-ranging set of needs, from new in-store technology and inventory management solutions to employee training and engagement initiatives.

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Shopify’s Double-Edged Sword: Tackling Accounting Complexities with Automation

Retail TouchPoints

Thus, it’s vital for CFOs to fully understand the challenges and potential risks, along with the strategies available for successfully handling Shopify’s accounting complexities. Startups, especially those eyeing acquisitions or public offerings, must navigate these accounting complexities from the outset.

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The Login Effect: The Role of Customer Authentication Psychology in Retail Success 

Retail TouchPoints

This login effect means that first impressions of your retail site are often formed during account creation and that all future login interactions impact your customers’ perception of your retail experience.   Rishi Bhargava is Co-founder at Descope , a developer-first authentication and user management platform.

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Does Your Retail Fraud Problem Start with Account Creation?

Retail TouchPoints

New account fraud is surging, and despite the conventional wisdom that this type of fraud is mostly a problem for banks, retailers are in the crosshairs too. In fact, account creation fraud rates are growing fastest in the retail sector, with 44.7% Data breaches have been a problem for many years, but 2023 was the worst yet for U.S.

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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo. Today, many B2B companies use ABM teams or technologies to make sales.

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AI in CX Innovation and Journey Management: Key Insights for Retail Business Leaders

Retail TouchPoints

Thats where journey management comes in. Retailers that take a journey management approach can bridge the gap between data and action, ensuring insights lead to real improvements in efficiency and customer experience and drive bottom-line results. What is Journey Management? Finally, many retailers operate in a siloed manner.

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Sustainability and Profitability: How Embedding Sustainability can Boost Business Performance

Retail TouchPoints

To meet Net Zero goals and comply with evolving regulations, companies must integrate sustainability across the value chain from raw materials to design, sales and marketing and supply chain management. Establishing clear communication protocols, cross-departmental KPIs and accountability measures is essential.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Download this eBook and gain an understanding of the impact of data management on your company’s ROI. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. You'll learn about: The true cost of bad (and good) data.