How AI-Driven Search and Personalization Boosted AOV 5.5% for Freedom Furniture
Retail TouchPoints
FEBRUARY 6, 2025
One of the key strategic goals was increasing online sales, which had previously accounted for approximately 6% of all sales. The modernization plan, which kicked off in December 2020, included a digital transformation with a vision for Freedom Furniture to be omnichannel first, Mitchell added in an interview with Retail TouchPoints.
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