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Additionally, they oversee promotional strategies, ensuring that discounts and marketing initiatives align with both retailer objectives and supplier funding. They need a structured, data-driven approach that accounts for competitive pricing, product performance, and promotional effectiveness across retailers.
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Evri’s partners will gain valuable insights into the Chinese market, including consumer behaviour, marketing and pricing strategies, product selection advice, and online operational strategies tailored to the unique demands of the Chinese market.
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They also contribute to the profitability of the company by fostering sales via marketing and in-store promotions and they manage everything related to product inventory, either they order new items or try to improve the speed of inventoryturnover. Example of an in-store pop-up display. Correlation matrix.
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