The Race to Displace: How Temu and Shein are Redefining Ecommerce
Retail TouchPoints
AUGUST 6, 2024
Both Shein and Temu offer cheap Chinese wholesale goods, but they didn’t only win on competitive pricing. While Amazon might offer a discount to all customers, Shein and Temu treat sales and coupons as gated assets, with discounts typically only available for shoppers who open an account.
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