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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

The value of luxury and premium fashion goods is often in their design, storytelling and product quality. But recently, fast-fashion brands including Zara, H&M, Mango, Urban Outfitters and Topshop have been testing limited-run premium collections in addition to their regular and frequent product drops.

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Vestiaire Collective’s fast-fashion ban: clever or counterproductive?

Inside Retail

Last November, international fashion resale platform Vestiare Collective shocked the apparel industry by banning the trade of ‘fast-fashion’ labels. Wone, who joined Vestiaire Collective in March 2020, said the ban underlines Vestiaire Collective’s founding mission – to drive collective change towards a circular fashion economy.

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How Shein is winning the fast-fashion war by putting consumers in charge

Inside Retail

With Zara-owner Inditex and H&M set to disclose their most recent sales results, investors will be focused on one major question: how are the two fast-fashion pioneers responding to the current market leader, Shein? Shein accounted for nearly one-fifth of the global fast-fashion market in 2022, outpacing Zara and H&M.

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Study: Resale to Hit $47B by 2025, Giving Fast Fashion a Run for its Money

Retail TouchPoints

Resale — the segment of the secondhand market that ThredUP defines as offerings with more curated assortments — is expected to account for more than half of that total, $47 billion , by 2025. Growing Sustainability Concerns Favor Resale Over Fast Fashion. Fast fashion and thrift are very similar in a lot of ways,” said Clark.

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How do ethical concerns shape fast-fashion purchases?

Inside Retail

We conducted in-depth interviews with 21 women who buy “fast fashion” – “on-trend” clothing made and sold at very low cost – to find out how much they think about the conditions of the workers who make their clothes, and and what effort they take to avoid slave-free clothing. Read the original article.

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U.S. Apparel Resale to Double in Next Five Years, Fueled by Retailers and Brands

Retail TouchPoints

At the same time, the rental and fast fashion sectors are expected to remain relatively flat, and department stores, value chains and mid-priced specialty retail will lose ground. The fact that thrifting is now trendy doesn’t fully account for the huge growth in the sector — economics have also played a big role.

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