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Target Taps into Creator-Led Commerce with Linktree Partnership

Retail TouchPoints

Target is tapping into the $250 billion creator economy through a new partnership with Linktree, a tool that allows influencers and independent creators to seamlessly connect their social content to product revenue. The retailer has a collective 8.4 For example, @targetdoesitagain, a “source for all things cool found at Target,” has 1.3

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Gen Z will rewrite the rules of Australian retail

Inside Retail

A notable gap is apparent, though, between values and actions, as many still shop frequently on fast-fashion platforms like Shein. Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases.

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Foot Locker Ups its Influencer Game with New Creator Platform, Chicago Bulls Partnership

Retail TouchPoints

Qualified influencers will be able to create custom shoppable storefronts featuring Foot Locker products, and then link to that storefront from their social media accounts as well as tag specific products they mention.

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How the solo economy is reshaping the retail industry

Inside Retail

Data analytics firm Euromonitor International stated that, in 2023, single-person families accounted for one-fifth of all households worldwide. Many singles have time and money to indulge in fashion, designer toys, gaming, dining, entertainment.

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Social Media Shopping: Overcoming the Trust Gap

Retail TouchPoints

In this article, I’ll explore the reasons behind this trust gap — especially when it comes to security and payment confidence — and share some thoughts about what retailers, social platforms and regulators must do to close it. Broadly speaking, three models have emerged: 1.

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Walmart’s Latest ‘Adaptive Retail’ Adventure: Immersive Gaming + Commerce

Retail TouchPoints

Players can learn more and buy products from brands like A Dozen Cousins in the ‘Walmart Unlimited’ Commerce Hub. Image courtesy Walmart) The retailers latest excursion into Adaptive Retail may be its most expansive yet Walmart Unlimited , a three-part gaming series on the Spatial platform with integrated commerce functionality.

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How social commerce platform Smthgood is reinventing eco-fashion in Asia

Inside Retail

The intersection of technology and sustainability is redefining the fashion landscape in Asia, and one of the leaders of this movement is Smthgood, a marketplace with a mission. Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands.