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Mirvac finds a good fit with social fashion app Mys Tyler

Inside Retail

Fashion tech start-up Mys Tyler has secured more than $1 million in its seed funding round, with Mirvac Ventures, Antler Global and angel investor Brian Hartzer, former CEO of Westpac, backing the business. Mys Tyler stylists will work with the community to help women of all shapes, sizes and ethnicities meet and learn about fashion.

Fashion 246
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Serial Returners and Refund Fraudsters: How Brands are Fighting Back With Data Insight

Retail TouchPoints

Online return fraud cost U.S. For every $100 in returned merchandise accepted, U.S. to return fraud, the NRF has calculated. While it is possible for shoppers to commit return fraud innocently simply by mis-reading the returns policy, a significant number of returns are the result of premeditation and malicious intent.

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Country Road brands to return to Myer after David Jones separation

Inside Retail

Woolworth Holdings’ sale of the David Jones department-store business has cleared the way for the brands of its Country Road Group division to return to the shelves of Myer. Flagship and CBD stores performed particularly well and online sales accounted for 17.2 per cent of turnover, compared with 28.1 per cent for the prior period.

Returns 246
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The Iconic launches brand campaign following fraud scandal

Inside Retail

The Iconic has launched a new branding campaign over a month after the online fashion retailer found itself in defence mode due to fraudulent transactions made via customers’ accounts. ” In January, The Iconic committed to refunding customers after fraudulent orders were made on their accounts. .

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Designer Thierry Mugler dies, at 73

Inside Retail

French fashion designer, Manfred Thierry Mugler, who was behind designs worn by Beyonce and Lady Gaga, has passed away, aged 73. . “We May his soul Rest In Peace,” said a statement on Mugler’s official social media accounts. . The designer retired from the brand in 2002 before returning in 2013 as the creative adviser.

ATS 244
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J Crew’s catalogue proves that print is still king in the fashion industry

Inside Retail

J Crew’s catalogue has long been a coveted fashion reference to timeless style and now the brand is ready to capitalise on its own lore. An Instagram account called “lostjcrew” has amassed nearly 82,000 followers posting photos exclusively from J Crew catalogues produced between 1983 and 1997.

Fashion 147
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Millennials will return a quarter of all Black Friday fashion purchases, according to True Fit’s research

A1 Retail

Millennials and Gen Z shoppers are expected to be the highest returning demographics when it comes to sending back fashion purchases bought on Black Friday this year, according to the latest research by True Fit , the AI-driven platform that decodes size and fit for shoppers and fashion retailers.

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