Treat Returns as a Competitive Advantage that Increases Customer Lifetime Value
Retail TouchPoints
APRIL 29, 2022
On average, it costs $33, or 66%, of the price of a $50 item for retailers to process a return, up from 59% last year, Optoro estimates. . Just last year, total returns accounted for $761 billion in lost sales for U.S. during the returns process. retailers, according to NRF. Free returns alone aren’t enough, though.
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