Black Friday 2020 In-Store Traffic: An Expected Result in an Unexpected Season
Retail TouchPoints
DECEMBER 7, 2020
27) dropped considerably in comparison to last year. This means that the drop in Black Friday traffic may benefit other, later dates before New Year’s. Before the COVID-19 outbreak, weekends in the United States accounted for roughly 53% of in-store traffic every week, with Saturdays at 22%. 26) and Black Friday (Nov.
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