Treat Returns as a Competitive Advantage that Increases Customer Lifetime Value
Retail TouchPoints
APRIL 29, 2022
Just last year, total returns accounted for $761 billion in lost sales for U.S. Similar to how Amazon Prime has made fast, free shipping an expected part of ecommerce, customers seek return processes that are equally stress-free and easy to complete. retailers, according to NRF. Exacerbating the situation, these same shops lost $10.30
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