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NRF Expects Returns to Ramp Up Again in 2024, Accounting for 16.9% of Annual Sales

Retail TouchPoints

This would account for 16.9% Retailers recognize the value of returns and their integration with brand loyalty, and many are prioritizing their returns capacity to ensure a seamless customer experience.” of retailers’ annual sales in 2024, increasing from 14.5%

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Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

Brands do this under the guise of helping provide a better customer experience, but it only takes one breach for that to completely wipe out consumer trust — it exposes the extent to which brands collect, track and keep consumer data on file. 3 Tips When Navigating the new Data Privacy Landscape. Current data privacy laws in the U.S.

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Does Your Retail Fraud Problem Start with Account Creation?

Retail TouchPoints

New account fraud is surging, and despite the conventional wisdom that this type of fraud is mostly a problem for banks, retailers are in the crosshairs too. In fact, account creation fraud rates are growing fastest in the retail sector, with 44.7% Data breaches have been a problem for many years, but 2023 was the worst yet for U.S.

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Striking the Balance Between Fraud Prevention and Seamless Customer Experiences

Retail TouchPoints

But this growth also has made retailers’ digital payment processes a target for credit card fraud, online payment fraud, identity theft and account takeovers. Building trust is crucial, and customers shouldn’t feel overwhelmed by overly complex security measures.

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. That way, as consumer preferences and technology change, your site will deliver what your customers are looking for.

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The Login Effect: The Role of Customer Authentication Psychology in Retail Success 

Retail TouchPoints

As a retailer, your login process affects customer behavior and loyalty. This login effect means that first impressions of your retail site are often formed during account creation and that all future login interactions impact your customers’ perception of your retail experience.  

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Resilience is Key as Payments Acceptance becomes Mission-Critical

Retail TouchPoints

Cards have become by far the most popular payment method, with contactless now accounting for most purchases made at retail stores. European retailers are increasingly turning to Account-to-Account and Open Banking payment options as a way to increase resilience. A multi layered, end-to-end approach is essential.