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To ensure you’re getting the best returns on your retail space and maximizing SKU productivity, periodic audits and resets are essential. By understanding what consumers are looking for, you can present the most desired items so they’re impossible to miss, with cross-merchandising and bundles to make them more appealing.
Be sure to take into account what you already have and what you may need to buy. Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Cross-merchandising – placing items together that complement one another – is another strong technique to embrace.
List each piece needed individually, taking into account what you already have and what you may need to buy. Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. For example, what platform will you need to build your speed bump display?
Casey is one of the presenters today and he currently leads the shopper insights organization for strategic and national accounts at Clorox. Tom: Yes, I think we’re going to return to that a couple of times this morning about what the shopper sees. Has roughly two decades of experience with Clorox and Procter & Gamble.
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