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If you’re itching to pursue more shelves during this season, use my five effective strategies for landing new accounts and executing your last chance pitch this month. Seasonal relevance can greatly influence the success rate of a pitch to potential new accounts. What else works during this busy season?
That means rearranging the category to promote the new product. Electronics and appliances may happen at a much lower frequency, as those products tend to have less seasonality outside of holiday promotions. Consider Cross-Merchandising Opportunities. Promote the items as a whole outfit, or at least as a combination.
Window displays are endlessly flexible and can be used in many different ways to convey valuable messaging about new products and promotions. Your merchandising strategy should take all of this into account when planning the visual display of your stores and digital channels. Find Opportunities to Cross-Merchandise.
Product merchandising is a critical component of retail operations, focusing on the strategic presentation and promotion of goods to stimulate customer interest and drive sales. Beyond its impact on sales, product merchandising plays a crucial role in inventory management.
Window displays are endlessly flexible and can be used in many different ways to convey valuable messaging about new products and promotions. Your merchandising strategy should take all of this into account when planning the visual display of your stores and digital channels. Find Opportunities to Cross-Merchandise.
Theme: Choose a monthly theme or one for each in-store event or promotion. Be sure to take into account what you already have and what you may need to buy. Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward.
List each piece needed individually, taking into account what you already have and what you may need to buy. Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Use it to feature merchandise you want every shopper to see.
Casey is one of the presenters today and he currently leads the shopper insights organization for strategic and national accounts at Clorox. To understand again, in this pandemic world, how might a better-executed planogram strategy across key channels and key accounts affect your situation positively. 3: Display Compliance.
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