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Category resets have some overlap with assortment planning , which is determining the best products and quantities to meet consumer demand. By understanding what consumers are looking for, you can present the most desired items so they’re impossible to miss, with cross-merchandising and bundles to make them more appealing.
Your merchandising strategy should take all of this into account when planning the visual display of your stores and digital channels. Even the kind of music you play in your stores says something about the merchandise and the brand. Find Opportunities to Cross-Merchandise. Tell a Story.
Your merchandising strategy should take all of this into account when planning the visual display of your stores and digital channels. Even the kind of music you play in your stores says something about the merchandise and the brand. Find Opportunities to Cross-Merchandise. Tell a Story.
And while we can’t make the days longer, we can help with the tools necessary to help you plan your visual merchandising. One thing that has stuck with us from those days is that it takes time and preparation to build a themed experience each month, and that a plan of action is necessary to make it happen.
While we can’t make the days longer, we can help with the tools necessary to help you plan your visual merchandising, the big part of your store that keeps shoppers interested. Consider the following areas in planning your displays. More often if you have multiple themes planned for that month.
If a retailer is planning to enter the owned brand game, the retailer needs to be “all in”. Also, every parallel Account Manager, and our Director, understands how to manage an owned brand business, so we have appropriate knowledge and redundancy. There needs to be substantial investment to build, steward and grow a brand.
Casey is one of the presenters today and he currently leads the shopper insights organization for strategic and national accounts at Clorox. To understand again, in this pandemic world, how might a better-executed planogram strategy across key channels and key accounts affect your situation positively. 3: Display Compliance.
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