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The ultimate role of the visual merchandiser, then, is to design spaces that combine the unique selling points of the individual products and the overall brand aesthetic in a way that communicates the value of each item and the brand as a whole. Even the kind of music you play in your stores says something about the merchandise and the brand.
Once this has been determined, the ultimate role of the visual merchandiser is to design spaces that combine the unique selling points of the individual products and the overall brand aesthetic in a way that communicates the value of each item and the brand as a whole. Find Opportunities to Cross-Merchandise. Tell a Story.
Understanding your target audience is essential for creating a merchandising strategy that resonates with their preferences and needs. An eye-catching display can capture the attention of customers and encourage them to make a purchase.
Be sure to take into account what you already have and what you may need to buy. Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Cross-merchandising – placing items together that complement one another – is another strong technique to embrace.
List each piece needed individually, taking into account what you already have and what you may need to buy. Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. For example, what platform will you need to build your speed bump display?
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