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How China’s micro-drama boom is rewriting the rules of retail marketing

Inside Retail

They demand little from viewers, each episode lasts a minute or two, easily consumed between subway stops or during lunch breaks. Consumers are tired of obvious ads being shoved in their faces or having their feed interrupted by commercials. Micro-dramas are a perfect match for todays fragmented attention spans. A blueprint for Asia?

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How Rising Prices Shape Consumer Behavior

Retail Focus

Inflation has an impact on nearly every aspect of the economy, including raw material costs, wages, transportation, and, ultimately, the prices consumers pay for goods and services. Rising costs and shifts in consumer behaviors have a significant impact on the retail industry. Value replaces aspiration across advertising.

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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Vision AI is becoming more central to creating that retail experience consumers desire.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

accounts for a “tiny sliver” of global livestreaming sales, according to Coresight Research , totaling less than $1 billion. Through a survey of 475 consumers, Influence Central also found that only 19% of U.S. consumers have tuned into a livestreaming event. Now, many of them are bigger than they were [pre-pandemic].”.

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How to Develop a Retail Marketing Personalization Roadmap in 5 Steps

Retail TouchPoints

Here are five achievable steps to developing a retail marketing personalization roadmap that will boost your profitability by helping you define your personalization goals, timelines and leaders. Understanding the current state of retail marketing personalization in your organization is important for defining your goals for its growth.

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fulfilmentcrowd announces strategic expansion into Australia, strengthening global reach

Retail Focus

Diversifying supply chains enhances resilience and reduces single market dependency which is a critical component of a global growth strategy. The Asia-Pacific region is experiencing dynamic shifts in consumer demand which align with our ICP, driven by internet penetration, digitalisation (e.g. from 2025 to 2034.

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Immune to interest rates, young Aussie consumers are splurging

Inside Retail

According to Colliers’ research, Australian consumers have spent 27 per cent on dining and restaurant services in the year’s first quarter. This growth is led by millennials, people aged between 25 to 39, who have overtaken Baby Boomers as the largest generational group in Australia, now accounting for 22 per cent or 5.6

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