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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. To understand the impact of this shift, it’s crucial to recognize the importance of Lunar New Year to Chinese consumers.

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How Temu and Shein drive up Black Friday marketing costs for US retailers

Inside Retail

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.

Marketing 130
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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

How Marketers can Approach Spend Strategically. For digital marketers, strategic decisions about marketing spend allocated to specific retailers is now largely shaped by these factors; retailers unwilling to let a brand manage its own media, and the inability to run off-platform strategies to specific retailers.

Marketing 318
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Moving from Monologues to Conversations: How Brands are Driving Innovation with Unified Commerce Experiences

Retail TouchPoints

Steve Jobs once famously said that his job was to figure out what consumers want before they know they want it. It’s pretty simple, but it requires extreme collaboration across all the potential [channels] and technologies that touch a consumer to be successful.” As was often the case, Jobs was ahead of his time.

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Unwrap New Holiday Shoppers in 2024: The Gift of In-app Advertising

Retail TouchPoints

In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. Nearly 70% of marketing spend has gone to these channels. Search engine marketing Search is still a critical tool driving traffic to online stores.

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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

The influencer marketing industry is poised to reach $16.2 billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. As marketing objectives fluctuate, so should influencer marketing spend, incentives and focus.

Consumer 363
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Foot Locker Deepens Relationship with Adidas as Both Retailers Focus on Digital Offerings

Retail TouchPoints

The deepened relationship will combine new product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend and an elevated premium presence across Foot Locker’s entire portfolio of banners, with a focus on key cities and communities that the companies jointly serve.

Apparel 274