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If you’re itching to pursue more shelves during this season, use my five effective strategies for landing new accounts and executing your last chance pitch this month. Seasonal relevance can greatly influence the success rate of a pitch to potential new accounts. What else works during this busy season?
Even if performance isn’t an issue, category resets can follow a natural cycle based on category seasonality or changing consumer tastes. Either way, if you aren’t constantly refreshing your categories based on consumer behavior and sales data, you will fall behind. Consumers have more ability to research and compare prices than ever.
Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. it’s easy for consumers to overlook most of them. Even the kind of music you play in your stores says something about the merchandise and the brand.
This practice encompasses various techniques, including optimal product placement, visually appealing displays, and effective pricing strategies, all designed to influence consumer behavior positively. Understanding your target audience is essential for creating a merchandising strategy that resonates with their preferences and needs.
Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising. Visual merchandising is a powerful way to cut through the noise. Find Opportunities to Cross-Merchandise.
For many retailers, their owned brand(s) identify their position in the marketplace and in the mind of the consumer, and it is why many companies still exist and are thriving in today’s market. Additionally, each retailer needs to be honest with where an owned brand will have credibility with the consumer. Probably not.
Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.
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