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BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail TouchPoints

“As social shopping becomes a core element of the retail experience, we believe Klarna’s position at the center of the shopping ecosystem is instrumental in connecting retailers to both consumers and content creators who resonate with their brand audiences,” said Sebastian Siemiatkowski, CEO of Klarna in a statement.

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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

By 2025, mobile sales are expected to account for 44% of retail ecommerce in the U.S., Adding functions like a mini cart where a customer can add to and view items in their cart without being taken out of the shopping flow replicates the ease of in-person comparison shopping and increases the number of items in the cart.

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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time. billion in 2023 — accounting for 8.5% As it turns out, this is quite an expensive problem to solve. According to Insider , total retail returns were projected to grow 2.2%

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4 Ways Businesses Can Use Shipping to Reduce Cart Abandonment

Retail TouchPoints

Many factors can contribute to a consumer’s decision to abandon a full shopping cart before checking out. Asking consumers to create a new account can certainly cause some of this hesitation. The list goes on, but one other barrier to purchasing seems to be a major sticking point for 63% of consumers : shipping costs.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

“Even pre-COVID, so much of the beginning, top-of-funnel car-buying exercises already happened online,” said Katie Currall, VP and Account Manager at Material in an interview with Retail TouchPoints.

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[Webinar Recap] How to Protect Your Brand Image

Wiser

Consumer expectations have changed, as they have more choices, more information at their fingertips, and can easily comparison shop. To successfully conduct merchandising audits, brands must ensure they take into account merchandising, pricing, and promotional compliance. Merchandising Audits .

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Why Pricing Optimization Is Required in Online Retail

Wiser

With competitors just a click away, and comparison shopping engines making it easier than ever for consumers to find the lowest price, having that competitive intelligence on hand and taking action accordingly is a requirement. . Lastly, seasonality must be taken into account to make the most of the high seasons for certain items.