Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 318

Marketing Marketing Spend Brand Management Consumer 318

Retail TouchPoints

JULY 20, 2020

While the latter may be true, excess inventory also has a silver lining of hidden pathways to optimizing excess inventory that lead straight to your bottom line through distribution in the off-price retail market. Technology has revolutionized the way brands manage their excess inventory.

Inventory Management 162

Inventory Management Apparel Fashion Specialty Store 162

Shopper Intelligence

APRIL 30, 2021

Buyer vs National Account Manager. The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour.

Management 52

Management Promotions Accounting Marketing 52

Wiser

AUGUST 25, 2023

As a result of putting these efforts in place, the National Association of Retail Marketing Services attributes 8. 1 percent lift in profits to planogram compliance, another noted 3 percent increase in brands on-shelf availability, resulting in 1 percent increase in sales. Manager saw the data on Wiser and a shipper.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78