Wiser

JULY 22, 2024

General Trends : Groceries : This category is predominant across all formats, accounting for around 40% of the range. Differences in the distribution of categories can influence the way in which products are selected and promoted, depending on the market segments that each retailer wishes to capture.

Management 78

Management Promotions Accounting Consumer 78

Wiser

MARCH 4, 2024

Customized Solution Implementation: Recognizing the specific needs associated with each phase of maturity facilitates the selection and implementation of solutions that are most relevant, promoting operational excellence and competitive differentiation. Online No.

Management 78

Management Brand Management Inventory Management Marketing 78

Retail TouchPoints

JULY 10, 2024

For example, why do retailers working to enhance brand recognition rely on influencers from Instagram, TikTok and other platforms for promotion and marketing? This informed customer allows the retailer to tap into new and lucrative customer bases that may have been unreachable before.

Point of Sale 214

Point of Sale Location Consumer Customer Experience 214

365 Retail

AUGUST 2, 2024

But don’t simply buy TikTok followers to boost your account. This engagement strengthens relationships and deepens your followers’ connection to your brand. Managing a community well involves responding to customer comments, answering queries and participating in industry discussions.

Marketing 104

Marketing Planning Accounting Brand Management 104

Wiser

JUNE 13, 2024

Things you can do: Ensure consistent product availability Implement robust inventory management systems Use predictive analytics to anticipate demand Ratings and Reviews Consumers heavily rely on ratings and reviews to make purchase decisions.

Inventory Management 78

Inventory Management Supply Chain Management Advertising Promotions 78

Retail TouchPoints

MAY 10, 2021

As brands evolve in their understanding of consumer values, the need for empathy will continue to drive outreach, which is causing difficult decisions on the brand management side. Many brands adhere closely to the four Ps of marketing: price, promotion, product and placement. An Increased Need for Understanding.

Consumer 260

Consumer Marketing Accounting Brand Management 260

Shopper Intelligence

APRIL 30, 2021

Buyer vs National Account Manager. The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour.

Management 52

Management Promotions Accounting Marketing 52

A1 Retail

OCTOBER 12, 2023

Red Brick Road has created eight different ‘Amazon food smiles’ for the campaign, and a suite of contextual adverts promoting grocery items relevant to specific day-parts. There is also a two-week London-wide digital outdoor and digital display campaign. Media planning and buying is by Rufus.

Advertising 59

Advertising Promotions Accounting Outdoor 59

Wiser

AUGUST 25, 2023

They know the main factors that drive sales, availability, promotional compliance, share shelf, visibility that are critical for revenue growth. Now, obviously, there’s going to be accounts where no matter how good the data shows, right, you won’t get that authorization to make changes to the home shelf. No new news there.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78