Wiser

OCTOBER 7, 2024

However, expanding into Drive came with challenges, especially for a smaller brand like Cacolac, which has a limited but strong-performing product range. Their flagship products, such as their iconic glass bottle chocolate milk, account for 50% of revenue, meaning any gaps in availability directly impact sales.

Promotions 78

Promotions Location Accounting Target Market 78

Wiser

SEPTEMBER 30, 2024

Drive sales account for over 5% of grocery sales in the country, and it has become a key channel for Yooji’s baby food products. Sallenave explains why the Drive circuit is crucial for their category: “The infant food category is particularly suited to this channel, with one in four baby food sales made via Drive or home delivery.

Promotions 78

Promotions Management Location Accounting 78

365 Retail

AUGUST 2, 2024

But don’t simply buy TikTok followers to boost your account. This engagement strengthens relationships and deepens your followers’ connection to your brand. Managing a community well involves responding to customer comments, answering queries and participating in industry discussions.

Marketing 104

Marketing Planning Accounting Brand Management 104

Wiser

JULY 22, 2024

General Trends : Groceries : This category is predominant across all formats, accounting for around 40% of the range. Differences in the distribution of categories can influence the way in which products are selected and promoted, depending on the market segments that each retailer wishes to capture.

Management 78

Management Promotions Accounting Consumer 78

Wiser

MARCH 4, 2024

Customized Solution Implementation: Recognizing the specific needs associated with each phase of maturity facilitates the selection and implementation of solutions that are most relevant, promoting operational excellence and competitive differentiation. Online No.

Management 78

Management Brand Management Inventory Management Marketing 78

Wiser

JUNE 13, 2024

Things you can do: Ensure consistent product availability Implement robust inventory management systems Use predictive analytics to anticipate demand Ratings and Reviews Consumers heavily rely on ratings and reviews to make purchase decisions.

Inventory Management 78

Inventory Management Supply Chain Management Advertising Promotions 78

Shopper Intelligence

APRIL 30, 2021

Buyer vs National Account Manager. The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour.

Management 52

Management Promotions Accounting Marketing 52

Wiser

AUGUST 25, 2023

They know the main factors that drive sales, availability, promotional compliance, share shelf, visibility that are critical for revenue growth. Now, obviously, there’s going to be accounts where no matter how good the data shows, right, you won’t get that authorization to make changes to the home shelf. No new news there.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78

A1 Retail

OCTOBER 12, 2023

Red Brick Road has created eight different ‘Amazon food smiles’ for the campaign, and a suite of contextual adverts promoting grocery items relevant to specific day-parts. There is also a two-week London-wide digital outdoor and digital display campaign. Media planning and buying is by Rufus.

Advertising 59

Advertising Promotions Accounting Outdoor 59

Wiser

JANUARY 27, 2025

Online grocery sales alone surpassed $100 billion in 2023 and are projected to account for 20% of total grocery sales by 2026. Tools like artificial intelligence and machine learning can turn this data into actionable strategies, enabling brands to deliver personalized experiences and targeted promotions. CPG brands.

Consumer 78

Consumer Fulfillment Shipping Advertising 78