Retail TouchPoints

MAY 10, 2021

As brands evolve in their understanding of consumer values, the need for empathy will continue to drive outreach, which is causing difficult decisions on the brand management side. Many brands adhere closely to the four Ps of marketing: price, promotion, product and placement. An Increased Need for Understanding.

Consumer 264

Consumer Marketing Accounting Brand Management 264

Retail TouchPoints

JULY 10, 2024

At Dyer Brown our approach, regardless of typology, emphasizes pre-design investigation: combining market research and surveys with collaborative stakeholder visioning sessions produces critical data that will inform the design process. Hungry for the next novelty, many will return to that venue only if there is something new to experience.

Point of Sale 261

Point of Sale Location Consumer Customer Experience 261

Inside Retail

AUGUST 5, 2021

Having operated at the cusp of change for more than two decades, Steve is familiar with the market pace needed to deliver digital, cultural, organisational and functional change that builds competitive advantage,” R.M. Daniel Grieder, the new CEO of Hugo Boss, is now officially on board and will be joining the brand’s managing board.

Telecommunications 130

Telecommunications Management Brand Management Marketing 130

Retail TouchPoints

JULY 20, 2020

While the latter may be true, excess inventory also has a silver lining of hidden pathways to optimizing excess inventory that lead straight to your bottom line through distribution in the off-price retail market. Technology has revolutionized the way brands manage their excess inventory. How Is Excess Inventory Optimized?

Inventory Management 165

Inventory Management Apparel Fashion Specialty Store 165

Mass Relators

JANUARY 24, 2022

We saw tremendous opportunity and talent in the 28 th Labs and WingPoint teams, and by bringing this talent and expertise in-house, we’re able to accelerate MPG’s growth trajectory—of which digital is a key driver—and do even more to help client brands thrive through best-in-class eCommerce and omnichannel strategy and execution.”.

Marketing 52

Marketing Management Accounting Brand Management 52

Retail Gazette

AUGUST 19, 2024

NODL licenses the brand in the UK and Europe from Authentic Brands Group (ABG), the brand management group which owns Reebok, Forever 21 and David Beckham which bought Ted Baker for £211m in October 2022. You need innovation and newness in brands like Ted Baker,” says Shuttleworth.

Department Stores 109

Department Stores Fashion Accounting Consumer 109

Retail Gazette

APRIL 8, 2024

NODL licenses the brand in the UK and Europe from Authentic Brands Group (ABG), the brand management group which owns Reebok, Forever 21 and David Beckham which bought Ted Baker for £211m just 18 months ago. You need innovation and newness in brands like Ted Baker,” says Shuttleworth.

Department Stores 105

Department Stores Fashion Returns Accounting 105

Wiser

JULY 22, 2024

Each retailer’s assortment strategy can vary greatly, with some focusing on product diversity and others on specific categories where they want to develop market strength. General Trends : Groceries : This category is predominant across all formats, accounting for around 40% of the range.

Management 78

Management Promotions Accounting Consumer 78

Wiser

MARCH 4, 2024

Brands and retailers face unique challenges as they progress from their initial market entry to becoming leaders in innovation and strategy. Aligning retail strategies with these technological shifts is no longer optional; it’s imperative for those aiming to enhance their market position and achieve scalable success.

Management 78

Management Brand Management Inventory Management Marketing 78

Wiser

OCTOBER 7, 2024

However, expanding into Drive came with challenges, especially for a smaller brand like Cacolac, which has a limited but strong-performing product range. Their flagship products, such as their iconic glass bottle chocolate milk, account for 50% of revenue, meaning any gaps in availability directly impact sales.

Promotions 78

Promotions Location Accounting Target Market 78

Wiser

SEPTEMBER 30, 2024

Leclerc dominate the Drive market in France. Why Yooji Chose Wiser “When our expansion into the Drive circuit really took off, we evaluated several tools on the market,” says Sallenave. Customers order groceries online and pick them up at a local supermarket without leaving their car.

Promotions 78

Promotions Management Location Accounting 78

Shopper Intelligence

APRIL 30, 2021

The Retailer cares about winning market share through shopper footfall and basket spend – i.e. winning the total basket (see here some of the metrics that measure traffic driving ). The Supplier wants to sell more of their brand versus the competitors. Buyer vs National Account Manager. Sales vs Marketing.

Management 52

Management Promotions Accounting Marketing 52

Wiser

JUNE 13, 2024

Poor visibility directly translates to lost sales opportunities and, ultimately, reduced market share. No amount of marketing or SEO can compensate for an out-of-stock product. E-commerce algorithms take this consumer behavior into account, often prioritizing products with better ratings and more reviews in search results.

Inventory Management 78

Inventory Management Supply Chain Management Advertising Promotions 78

Wiser

MAY 5, 2020

We’ve been reading market news to become educated on how our customer industries have been impacted—for better or for worse. Even so, it remains challenging to translate our empathy and business aid as a partner while being outsiders to any organization.

Consumer 88

Consumer Shopping Accounting Brand Management 88

Mass Relators

APRIL 22, 2021

“Kroger continues to provide new and innovative solutions to recycle product packaging as part of our bold Zero Hunger | Zero Waste vision,” said Stuart Aitken, Kroger’s chief merchant and marketing officer. When the box is full, they ship it to TerraCycle using the free prepaid shipping label available in their account on the program page.

Drop-Shipping 52

Drop-Shipping Shipping Consumer Accounting 52

Hyken

APRIL 25, 2022

Why the Next Big Marketing Opportunity is: In-App Customer Service by Eric Vermillion. It shows interest and takes several steps to find the app in the “store,” download it, open it, log in, set up an account, etc. With so many alternative providers, your brand’s relevance is always on the chopping block.

Customer Experience 55

Customer Experience Consumer Accounting Brand Management 55

365 Retail

AUGUST 25, 2023

For example in the UK, for the launch of Lush x Stranger Things, Lush had its most engaged tweet of all time, since the brand account was created in 2009, when posting a sneak peek. explains Melody Morton on the synergy between the brands.

Shopping 52

Shopping Beauty and Health Accounting Brand Management 52

Wiser

AUGUST 25, 2023

I am the senior director of marketing at Wiser Solutions. She is our in-store product marketing manager extraordinaire, and she’ll do some more formal intros and take over. And also, there’s Bruce Nagle, VP of Market Development and former founder of RW3, a second retail execution platform acquired by Wiser in 2021.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78

Wiser

JANUARY 27, 2025

The rapid growth of e-commerce, coupled with shifting consumer expectations, requires CPG brands to adapt quickly to capture emerging opportunities in the digital marketplace. e-commerce market for CPG products is expanding at an unprecedented pace. CPG brands. E-Commerce: A Growing Opportunity The U.S.

Consumer 78

Consumer Fulfillment Advertising Shipping 78