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Meet Our 40 Under 40 Winners of 2024

Retail TouchPoints

The 40 Under 40 Awards and its winners represent the diversity of the retail industry and its various players: brands, technology vendors, agencies and consultancies, and design firms. And at the brand level, we have the honor of spotlighting executives from both established legacy retailers as well as emerging direct-to-consumer brands.

Wholesale 312
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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

For digital marketers, strategic decisions about marketing spend allocated to specific retailers is now largely shaped by these factors; retailers unwilling to let a brand manage its own media, and the inability to run off-platform strategies to specific retailers.

Marketing 321
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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

The primary purpose of retail stores is to stock and sell products to consumers. Create An Accounting System And A Bank Account. Set up your company’s accounting system in collaboration with an accountant. Find out which accounting software options are available for the type of small business you operate.

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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

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Designing with Data: Keeping Retailers Ahead of the Trends

Retail TouchPoints

As digital natives, they largely permit retailers to collect data across multiple channels of interaction, painting a detailed picture of who they are and how the brand communicates to them effectively, which designers can leverage to enhance project outcomes. At the same time, these platforms also directly influence consumer perceptions.

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Why Customer Empathy is the New Metric Guiding Brands Through Divisive Times

Retail TouchPoints

2020 in particular forced reflection and conversations into all of our lives; and brands weren’t immune to the pressures of an increasingly politicized world. A company aligning with a consumer’s worldview can be an added motivation to support them, and likewise a misalignment can alienate another customer segment.

Consumer 264
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Behind Desigual’s repositioning and its Asia Pacific expansion

Inside Retail

Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. Tim O’Rourke: Desigual has been available in Australia for more than a decade and is sold in a wide range of wholesale accounts.