Accounting Boutique Social Commerce 
Inside Retail
JULY 26, 2021
Brands do not even need an offline presence at CDF to open online brand boutiques within the WeChat store. Brands have invested heavily in KOL (key opinion leader) and live-broadcast commerce. With borders shut daigous and P2P accounts on Taobao have anchored into selling us everything from apparel to infant milk formula.
Retail TouchPoints
MARCH 9, 2021
accounts for a “tiny sliver” of global livestreaming sales, according to Coresight Research , totaling less than $1 billion. CommentSold has helped many small- and medium-sized businesses, typically fashion boutiques, make livestreaming a core revenue driver and integral part of their digital marketing strategies.
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Retail TouchPoints
JULY 9, 2020
China’s influence on the luxury market is significant, accounting for 35 % of luxury purchases worldwide, according to Willersdorf. Political social media accounts such as Diet Prada are tapping into their passionate communities to raise awareness and demand tangible change from the top down. Source: Instagram, Diet Prada).
Retail Geek
MARCH 31, 2021
Google flagged her account because they via some crawling bot that they had decided that she was listing her roller skates in the Google ads at a higher price than she was selling them Direct in, Shopify which is apparently against the terms and conditions of these Google of these free Google shopping ads. [15:03]
Retail Geek
AUGUST 20, 2022
Checked out on Tick Tock in huge quantities yet but it’s super interesting the Amazons kind of approach to social commerce, is get content creators and influencers and sellers. A lot of people get interested in buying products through tick-tocking us they haven’t necessarily like.
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