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Crafting Engaging Consumer Promotions that Click with Gen Z

Retail TouchPoints

As brands build out their chance-to-win promotions, attempting to draw in shoppers with sweepstakes and contests, it’s important to consider what will actually appeal to this extremely influential audience with an estimate of $360 billion in spending power (and growing). They spend a lot of time online, particularly on social media platforms.

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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Now, it’s all about how you reach consumers through tailored promotions.”

Markdowns 321
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Lowe’s Promotes Finance Exec to CFO

Retail TouchPoints

Lowe’s has promoted Brandon Sink to EVP and CFO, effective April 30, 2022. Sink, currently SVP of Retail Finance at the retailer, will replace Dave Denton, who is departing to pursue another opportunity. Prior to his time with Lowe’s, Sink worked at Deloitte and Nucor Corporation.

Finance 288
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Rebirth at Kohl’s: Retailer Brings Back Beloved Babies ‘R’ Us Registry

Retail TouchPoints

When opening an account on the Baby Registry, consumers can confirm where gifts should be shipped, track the baby’s expected arrival date, customize a welcome message for loved ones and start selecting products to add to their lists. The registry’s return is Kohl’s latest move spotlighting how it is serving families at key life stages.

ATS 278
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How to Level Up Your Trade Spend Accounting

Wiser

Yet, despite its importance, many businesses struggle to measure trade promotion effectiveness. Proper trade spend accounting offers a clearer view of investment returns and helps businesses make more informed decisions. Co-Advertising: Manufacturers and retailers jointly fund campaigns to promote products.

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Understanding Retail and Key/National Account Teams

Wiser

Understanding the structure of retail and key account teams within the Fast-Moving Consumer Goods (FMCG) industry is crucial for anyone looking to make a mark in this field. Contributing author is Dan Ray, Director of Customer Success at Wiser Solutions. They ensure consistency in execution and performance across the board.

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Dollar General Promotes New President and CFO Following Strong Quarter

Retail TouchPoints

Dollar General has promoted John Garratt to President and CFO, effective September 1, 2022. He will add responsibilities for the company’s strategic healthcare initiatives and its international expansion to Mexico to his existing finance, accounting, strategy and procurement functions. From 2004 to 2014 he served at Yum!