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If you’re itching to pursue more shelves during this season, use my five effective strategies for landing new accounts and executing your last chance pitch this month. Seasonal relevance can greatly influence the success rate of a pitch to potential new accounts. What else works during this busy season?
Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.
Electronics and appliances may happen at a much lower frequency, as those products tend to have less seasonality outside of holiday promotions. In this section, we’ll look at some things every retailer should keep in mind as they prepare for a category reset. Consider Cross-Merchandising Opportunities.
Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, For the visual merchandiser, the job is very much a matter of starting with the architecture of the entire retail space, whether it’s a store, a website, or a mobile app. Tell a Story.
Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, Visual merchandising lives at the top of this funnel. Your merchandising strategy should take all of this into account when planning the visual display of your stores and digital channels.
I see on Linkedin you had 14+ years of merchandising experience at Target before joining Parallel Retail Group. What did you enjoy most working at Target? The pinnacle of being outside of my comfort zone, was performing an Indian dance in front 2500 at Target India’s Annual Day. I had to remain focused on my moves!
Be sure to take into account what you already have and what you may need to buy. Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Cross-merchandising – placing items together that complement one another – is another strong technique to embrace.
Theme: Choose a theme for each month of the year (note: some months may have more than one theme – but not together, one at a time.) List each piece needed individually, taking into account what you already have and what you may need to buy. Use it to feature merchandise you want every shopper to see.
Leon & Lulu, and the adjacent Three Cats at Leon & Lulu , is owned by the husband-and-wife team, Mary Liz Curtin and Stephen Scannell. While Leon and Lulu are no longer with us, visitors to the store just might meet Spot and Bertie, the two pups who "work" at the store. Mary Liz at her store with Spot (left) and Bertie.
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