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Social Commerce: Why Content Matters in Modern Commerce

Retail TouchPoints

Enter social commerce. What is Social Commerce? According to Accenture , social commerce is “the integration of social experiences and ecommerce transactions in a single path to purchase, enabled by a single platform.” The Explosion of Social Commerce. In the U.S.,

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Brand Content is a Key Driver in Inspiring Social Purchases. after Google, accounting for 25.2%

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Gen Z will rewrite the rules of Australian retail

Inside Retail

Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases. Invest in shoppable content and seamless checkout features within social media platforms.

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Analysis: The many faces of social commerce in China

Inside Retail

With borders shut daigous and P2P accounts on Taobao have anchored into selling us everything from apparel to infant milk formula. China apparel brand Peacebird has mobilized employees to push out promotions to their social circles. With luxury products going mass, Alibaba’s Yitao also gives used luxury a second life.

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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies. The move from school supplies and apparel to hardware and computers wasn’t at all surprising to us,” Sides explained. Action Items For Retailers.

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Walmart’s futuristic vision: AI shopping, drone deliveries and green energy

Inside Retail

A new GenAI search experience, which is live on iOS for all customers within the latest version of its app, is now available for all customers who are logged into their Walmart account. It’s essentially a ‘Virtual Try-On’ service that becomes a social experience. There is also a new AR feature called ‘Shop With Friends’.

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