Inside Retail

MAY 8, 2022

Am I the only one who’s suddenly doing a lot more shopping at 8pm? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . The post Mmm, it’s the sweet smell of advertising success appeared first on Inside Retail. I’ll have the extra pad see ew , thanks.

Advertising 264

Advertising Beauty and Health Marketing Consumer 264

Retail TouchPoints

NOVEMBER 26, 2024

The partnership includes an integration with Walmart’s Connect retail media platform, which will provide advertisers with more in-depth campaign reporting. Through the new media experience, viewers will be able to shop exclusive holiday deals and more from brands sold at Walmart through an on-screen QR code. ”

Advertising 288

Advertising Shopping Accounting Marketing 288

Retail TouchPoints

MAY 11, 2023

Generative AI in Search Shopping will be one of the key test cases for Google’s new Search Generative Experience (SGE), which uses generative AI to make more complex search tasks “simpler and smarter.” SGE is built on Google’s existing AI-powered Shopping Graph , which includes 35 billion product listings, 1.8

Shopping 297

Shopping Accounting Consumer Advertising 297

Retail TouchPoints

FEBRUARY 16, 2023

As a result of these new approaches, customers now expect a secure, seamless shopping experience whether they are shopping in-person or online. Retailers are now exploring innovative approaches, such as biometric authentication through facial recognition, to make the shopping experience faster and more enjoyable.

Payment Services 275

Payment Services Shopping Checkout Customer Experience 275

Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. Segment brands by their familiarity with retail media, sales rank, advertising budget and potential to grow sales.

Advertising 304

Advertising Accounting Returns Management 304

Retail TouchPoints

SEPTEMBER 28, 2020

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Your business should certainly be looking to harness Google Shopping to its advantage. Adding Products to Google Shopping.

Shopping 252

Shopping Merchant Services Accessories Drop-Shipping 252

Retail TouchPoints

JULY 30, 2024

In large part, it’s a consequence of consistent consumer shopping routines. The comfort of repeatable shopping makes people more reluctant to deviate from their habits, especially when, in their mind, the tried-and-true choices are working just fine. This means demanding greater accountability from their partners.

Advertising 263

Advertising Consumer Shopping Accounting 263

Retail TouchPoints

OCTOBER 7, 2020

As Black Friday traditionally kicks off the holiday shopping season, retailers are coming up with new plans to make certain they meet sales goals while maintaining the safety of their customers at the same time. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

Advertising 159

Advertising Sporting Goods Promotions Consumer 159

Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. alone by 2024, accounting for 20% of total digital ad spend, according to Insider Intelligence.

Advertising 315

Advertising Planning ATS Marketing 315

Retail TouchPoints

NOVEMBER 21, 2023

When customers aren’t actively searching and shopping for gifts, they are spending an elevated amount of time watching their favorite TV shows and movies — especially holiday classics like How the Grinch Stole Christmas and Elf. In many ways, the same trends we see in consumers’ Q4 shopping behaviors mirror their TV viewership.

Shopping 278

Shopping Consumer Specialty Retailers Department Stores 278

Retail TouchPoints

APRIL 21, 2021

The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. The Shopify Pinterest Channel is now home to more than 1.7 million merchants.

Marketing 321

Marketing Accounting Advertising Consumer 321

Retail TouchPoints

OCTOBER 26, 2022

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We Digital Signage in Amazon Fresh Stores.

Advertising 162

Advertising Marketing Location Accounting 162

Inside Retail

NOVEMBER 27, 2024

Typing a few words into a search engine is a key starting point for shoppers looking online for gifts or buying for themselves in Black Friday sales, the unofficial start of the holiday shopping season on the day after US Thanksgiving. The cost per click for “Walmart clothes” increased by 16 times from August 2022 to August 2024.

Marketing 130

Marketing Fast Fashion Advertising Marketing Spend 130

Retail TouchPoints

FEBRUARY 20, 2024

The acquisition is designed to support Walmart Connect , the company’s retail media business, by combining Vizio’s advertising solutions with Walmart’s reach and capabilities. “We We also believe it enables a profitable advertising business that is rapidly scaling. in a statement. “We

Advertising 263

Advertising Accounting Marketing Shopping 263

Retail TouchPoints

MARCH 24, 2021

These have made it generally legal to sell CBD nationally while simultaneously making it difficult to advertise , especially since major platforms like Facebook, Google and Amazon currently ban the promotion of CBD products. It is a great tool to use on our site and in advertising. By all accounts, the strategy is working.

Consumer 317

Consumer Advertising Marketing Accounting 317

Retail TouchPoints

NOVEMBER 13, 2023

Meta and Amazon have quietly debuted a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to Amazon so they can make purchases directly in-platform. And Meta, of course, gets something out of the deal as well, in the form of more information to aid its advertising efforts.

Social Commerce 278

Social Commerce Merchant Services Accounting Checkout 278

Retail TouchPoints

DECEMBER 12, 2024

The holiday shopping frenzy is officially in full swing now that Thanksgiving weekend has ushered in Cyber Week dealmaking, and brands are pulling out all the stops to capture consumer attention during the most lucrative retail season of the year.

Promotions 173

Promotions Customer Experience Consumer Accessories 173

Retail TouchPoints

OCTOBER 27, 2023

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. on a monthly basis,” touted Amazon Ads’ VP of Global Ad Sales Alan Moss at the Amazon UnBoxed , the company’s annual conference for advertisers. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.

Advertising 278

Advertising Merchant Services Outdoor Accounting 278

Retail TouchPoints

DECEMBER 1, 2022

It is well documented that effective advertisers often invest through a recession in order to create excess share of voice at lower than normal costs. This is one of the most common pitfalls I see when businesses are trying to judge how well their advertising is working. Latest figures from the Office for National Statistics show a 0.5%

Advertising 305

Advertising Marketing Accounting Shopping 305

Retail TouchPoints

JUNE 12, 2024

Particularly in a competitive industry like retail, where mobile phones already account for 75% of retail site visits and were used to make 70% of online shopping orders last year , adopting a mobile specific approach to your advertising and digital customer experience (DCX) could make all the difference in setting yourself apart from the crowd.

Advertising 289

Advertising Planning Consumer Marketing 289

Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.

Merchant Services 299

Merchant Services Advertising Shopping Drop-Shipping 299

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. billion in advertising during the first year of its U.S.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Inside Retail

FEBRUARY 16, 2025

The online shopping journey is filled with moments that can either convert a visitor into a loyal customer or drive them away for good, said Mareile Osthus, Humiis co-founder and CEO. Useful filters add to the smooth online shopping experience, with the option to adjust imagery size contributing to the ease of use.

Payment Services 130

Payment Services Checkout Drop-Shipping Advertising 130

Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. Based on research and expert interviews, six new realities are having the biggest impacts on back-to-school shopping behaviors and preferences. in search) and “boy clothing” (+12.5%

Merchant Services 316

Merchant Services Advertising Apparel Consumer 316

Retail TouchPoints

FEBRUARY 13, 2024

It’s hard to remember, but before the roads were filled with Amazon trucks delivering our packages in two days or less, we used to drive to the store to shop for what we needed. The key to this metric is the estimation of sales a brand would not have gotten if it didn’t utilize advertising.

Consumer 290

Consumer Advertising Management Marketing 290

Inside Retail

JANUARY 14, 2024

The Iconic is the latest victim of ‘credential stuffing,’ a scam that resulted in customer accounts being used to place fraudulent orders, some totaling thousands of dollars, dating back to November last year. Deep fakes were once a futuristic concept that was seen to be concerning, but more for entertainment purposes.

Payment Services 260

Payment Services Accounting Advertising Shopping 260

Inside Retail

AUGUST 3, 2021

Dressing modestly shouldn’t be a barrier to being stylish, but there are a few more considerations we need to make when we go shopping. My experience of shopping in Australia is up and down. As a veiled woman, I struggle to hit the elusive trifecta when I’m shopping: quality, suitability, and style. Image: Supplied.

Shopping 246

Shopping Fashion Accessories Clienteling 246

A1 Retail

NOVEMBER 18, 2024

LED display brand, Absen has once again partnered with the UK’s first carbon neutral digital sign specialist, EcoVista and Retail & Lifestyle destination media experts, Limited Space to transform digital advertising within Romford’s go-to shopping centre, The Liberty. explains Ben Phelps, Retail Industry Director, Absen.

Advertising 105

Advertising Shopping Management Accounting 105

Retail TouchPoints

MAY 18, 2023

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. It’s crucial to maximize the performance of Google Shopping campaigns.

Advertising 277

Advertising Promotions Marketing Checkout 277

Inside Retail

APRIL 22, 2021

Looking ahead to the future of online shopping, three key trends in particular are likely to have lasting implications. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Direct-to-consumer selling.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. For instance, ahead of the holiday season, TikTok announced a rollout of several new shoppable ad formats , including video shopping ads, catalog listing ads and live shopping ads.

Advertising 276

Advertising Social Commerce Consumer Fulfillment 276

Retail Focus

MARCH 25, 2025

Many costs are avoided by digital shops, including multiple locations, large staff teams, and high utility bills. Discount Retailers and the Appeal of Value Shopping Dollar stores and discount chains expand as inflation rises. Value replaces aspiration across advertising.

Consumer 130

Consumer Drop-Shipping Shipping Store Layout 130

Retail TouchPoints

DECEMBER 7, 2021

“The introduction of Ship2Me allows Giant to expand its assortment within traditional and nontraditional grocery categories, making it the most seamless one-stop-shop for our customers.”. Shops as a combination marketplace and advertising solution that offers each seller a personalized storefront.

Beauty and Health 298

Beauty and Health Outdoor Checkout Advertising 298

Retail TouchPoints

JUNE 7, 2021

“For years social media platforms were strictly for information and entertainment,” said Marc Mezzacca, founder of CouponFollow and lead researcher of a recent report on social shopping behaviors in an interview with Retail TouchPoints. Facebook and Instagram Lead the Way in Social Conversion.

Payment Services 249

Payment Services Social Commerce Consumer Advertising 249

Inside Retail

FEBRUARY 16, 2025

The online shopping journey is filled with moments that can either convert a visitor into a loyal customer or drive them away for good, said Mareile Osthus, Humiis co-founder and CEO. Useful filters add to the smooth online shopping experience, with the option to adjust imagery size contributing to the ease of use.

Payment Services 130

Payment Services Checkout Drop-Shipping Advertising 130

Inside Retail

DECEMBER 21, 2021

Heartbroken by the disappearance of her cat, Filipino IT specialist and blogger Sophie* decided to use her Facebook Ads account to appeal to anyone in her local area who might have seen it. First, the bank account linked to her card was emptied of around $600. But it wasn’t Sophie’s campaign.

Accounting 246

Accounting Payment Services Advertising Management 246

Retail TouchPoints

APRIL 14, 2025

As consumer shopping behaviors become more fragmented in 2025, the path to purchase is no longer linear and brands must adapt to stay ahead. Instead, todays consumer shops around and across various retailers to find the best product for them. In fact, the InMarket Index found that a single retailer makes up less than 0.5%

Consumer 147

Consumer Marketing Shopping Advertising 147