Retail TouchPoints

JUNE 26, 2024

But this is only one side of the story; the ecommerce boom also led to a significant increase in return rates, which adds considerable logistical and cost implications, and eats into the bottom line. Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue.

Advertising 261

Advertising Returns Marketing Accounting 261

Inside Retail

FEBRUARY 16, 2025

The Online CX Index, a partnership between Inside Retail and Humii, covers the entire website experience through checkout, delivery and even returns, evaluating eight key criteria based on up to 200 data points. Moreover, customers compliment Supres wide range of payment and flexible shipping options and authority to leave deliveries.

Payment Services 130

Payment Services Checkout Drop-Shipping Shipping 130

Retail TouchPoints

JULY 31, 2024

For several years now, excitement has been building around retail media and what it will unlock: new revenue streams for retailers, better experiences for customers, high-intent audiences and closed-loop attribution for advertisers. million ; and A $7 return on ad spend (ROAS). But is all that actually happening yet?

Advertising 273

Advertising Returns Accounting ATS 273

Retail TouchPoints

SEPTEMBER 5, 2022

Retailing is about maximizing return on the cost of assets — primarily products and service. Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. OOH advertising is booming. have their own media network. have their own media network.

Advertising 273

Advertising Kiosk Outdoor Accounting 273

Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. Such parody accounts have been blanket banned, despite Musk’s insistence that Twitter will become a place of ‘free speech’ where ‘comedy is legal’. What’s lost? “It

Advertising 246

Advertising Accounting Promotions Returns 246

Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

Advertising 274

Advertising Sporting Goods Boutique Returns 274

Inside Retail

FEBRUARY 16, 2025

The Online CX Index, a partnership between Inside Retail and Humii, covers the entire website experience through checkout, delivery and even returns, evaluating eight key criteria based on up to 200 data points. Moreover, customers compliment Supres wide range of payment and flexible shipping options and authority to leave deliveries.

Payment Services 130

Payment Services Checkout Drop-Shipping Shipping 130

Retail TouchPoints

JULY 30, 2020

Schools and universities are presenting plans designed to ensure students’ safe return to classrooms, but regardless of their children’s age, parents, grandparents and caregivers are purchasing more health-related goods to help them prepare. Heightened competition inspiring hyperlocal, omnichannel advertising.

Merchant Services 315

Merchant Services Advertising Apparel Consumer 315

Inside Retail

OCTOBER 5, 2023

per cent YoY driven by lower online advertising. It shows businesses are looking carefully to maximise the return on investment from each dollar they spend.” . “As business revenue has declined, companies have been pulling back on their own spending, with digital and technology spending dipping 1.29

Advertising 264

Advertising Accounting Returns Management 264

Retail TouchPoints

MARCH 29, 2023

With digital now accounting for 30% of Kohl’s sales annually, CEO Tom Kingsbury specifically pointed to the marketplace and the connected Kohl’s Media Network as “ two key digital growth initiatives ” for the beleaguered retailer on the company’s Q4 2022 earnings call.

Sporting Goods 273

Sporting Goods Apparel Accessories Shipping 273

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 293

Advertising Marketing Social Commerce Consumer 293

Retail TouchPoints

JANUARY 23, 2024

When you kill cookies and mobile advertising identifiers (MAID), marketers must return to the ultimate data source — first-party — and few places have stronger purchase intent data at scale than retailers. For someone who was exposed to advertising, purchasing does not mean the advertising caused their purchase.

Advertising 257

Advertising Promotions Marketing Returns 257

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Embrace the opportunity.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

JULY 28, 2023

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ Let’s look at a simple example: When accounting for just minor changes in cost, the ROI of the media investment can be vastly different. To predict return rates, you need enough data to see a meaningful trend.

Returns 244

Returns Advertising Marketing Accounting 244

Inside Retail

APRIL 22, 2021

In the US, for example, eMarketer reports that D2C sales now account for 33% of Nike’s revenue. . According to one recent survey from ShipStation, 66% of consumers prefer contactless returns. Bottom line: If there’s one thing that’s certain, it’s that e-commerce will continue to account for more and more of the retail market.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. McCormack said that, in many cases, products are being sold as one-size-fits-all, and don’t take into account the circumstances that make the product beneficial, or damaging to the user.

Advertising 246

Advertising Fashion Consumer Accounting 246

Retail TouchPoints

OCTOBER 21, 2021

In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive. Product Sales May Not Matter, but Advertising Sales Matter a Lot. Advertising is, of course, the crux of all of this.

Merchant Services 293

Merchant Services Advertising Shopping Drop-Shipping 293

Retail TouchPoints

DECEMBER 26, 2023

Navigating Return Challenges While baby boomers may be less prone to returning items compared to other generations, they report greater difficulties when they do decide to initiate returns. Only 28% of boomers returned large items due to appearance or size discrepancies, in contrast to 45% of the general population.

Returns 271

Returns Customer Experience Consumer Advertising 271

Inside Retail

NOVEMBER 25, 2021

Our current plan is to come off the platforms that have chosen to ignore their own evidence, but we will return if they make their spaces safe. We will retain our social media handles and accounts for brand protection, however won’t be actively posting or replying to messages on the four platforms. per cent of total sales.

Advertising 130

Advertising Accounting Beauty and Health Planning 130

Inside Retail

OCTOBER 20, 2021

We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. Some of the accounts we once had, we might have lost touch with because we had a team transition throughout that administration as well. It really is back to basics.

Returns 246

Returns Wholesale Shipping Management 246

Retail TouchPoints

SEPTEMBER 20, 2024

This data-driven approach allows CPGs to create ads that resonate with these customer segments, empowering them to make informed advertising decisions. Detailed reports containing key metrics such as impressions, clicks, conversions, sales lift and return on ad spend (ROAS) are a must to help demonstrate the effectiveness of the RMN.

Accounting 273

Accounting Advertising Marketing Promotions 273

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 261

Advertising Marketing Management Customer Experience 261

Retail TouchPoints

JUNE 3, 2022

Digital advertising, whether it’s placed on search engines like Google or social media sites like Facebook, is the lifeblood of a successful ecommerce site. ad spend losses are expected to reach $23 billion in 2022, accounting for 35% of losses worldwide, according to data from Juniper Research.

Jewelry 273

Jewelry Advertising Accounting Returns 273

Retail TouchPoints

JUNE 10, 2024

First-party data is what your business owns, such as the data gathered through Google Analytics, account details and purchase histories, and utilizing it is privacy-centric. For example, we can look at an apparel company that prompts a customer to share their clothing sizes in their account details.

Marketing 293

Marketing Accounting Customer Experience Point of Sale 293

Retail TouchPoints

AUGUST 5, 2022

Fraudsters are getting more sophisticated and are using a variety of tactics, such as identity theft, chargeback fraud , “silent” fraud, account takeovers and “pharming,” complicating organizations’ ability to detect these incidents. Yet the reality is that by focusing on fraud first, companies are focusing on the wrong priority.

Merchant Services 283

Merchant Services Returns Shipping Payment Services 283

Retail TouchPoints

APRIL 21, 2021

Buy now, pay later (BNPL) also thrived over the past year, rising nearly 78% to account for 1.6% However, retailers themselves also are playing an important part in the growth: as more and more companies accept and advertise these options, it becomes more convenient for customers to utilize them. of ecommerce spend.

Merchant Services 293

Merchant Services Payment Services Checkout Accounting 293

Retail Focus

JANUARY 2, 2025

This is especially important for Gen Z shoppers, who are far more likely to trust a live-streamer’s review than traditional advertisements. Imagine walking into a store and having an associate immediately know which size jeans you typically wear or that you’ve returned similar styles in the past, she said.

Consumer 162

Consumer Marketing Advertising Management 162

Independent Retailer

MAY 26, 2022

It is estimated that digital media accounts for over 64 percent of the global advertising industry, with nearly $400 billion being spent on it in the previous year alone. As consumers continue to live more of their lives in the digital space, it is not enough for advertisers to rely on traditional static banner ads.

Advertising 97

Advertising Location Consumer Accounting 97

Retail TouchPoints

OCTOBER 15, 2024

It’s no secret that mastering retail media search advertising empowers brands to drive highly qualified traffic, optimize ad spend and stay competitive in a highly saturated digital marketplace. He leads product management for the CommerceIQ Advertising platform. For example, if Brand A bids $1.75 He has a B.Tech.

Advertising 250

Advertising Accounting Management Returns 250

Retail TouchPoints

AUGUST 29, 2024

Overall, Salesforce predicted that Chinese shopping apps will account for just over one in five ( 21% ) purchases this holiday season. Salesforce forecasted that BOPIS will account for a full one-third ( 33% ) of global online orders for the week before Christmas and Boxing Week this year due to the shortened season.

Consumer 273

Consumer Shipping Accounting Planning 273

Retail TouchPoints

NOVEMBER 3, 2022

But with every upside is a downside: as more people crowd store aisles, smaller retail staffs move a greater number of items, and retailer-owned or -leased trucks, vans and cars return to congested roads and highways, the potential for increased and costly accidents and injuries arises.

Accounting 274

Accounting Returns Management ATS 274

Wiser

MAY 8, 2024

Proper trade spend accounting offers a clearer view of investment returns and helps businesses make more informed decisions. Understanding Trade Spend Before diving into the nuances of trade spend accounting, it’s crucial to establish a clear understanding of what trade spend entails.

Accounting 78

Accounting Promotions Returns Management 78

Retail TouchPoints

JULY 24, 2023

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. consumers have at least one email account, with the average addresses per person totaling 2.5. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Marketing 246

Marketing Retail Marketing Advertising Promotions 246

Retail TouchPoints

JULY 25, 2022

Some services will even suspend consumers from accessing their accounts for additional loans until their existing debt is cleared. Others allow for users to take advantage of retailers’ return policies if their payments cannot be made. In some cases, this will impact a customer’s credit score.

Payment Services 243

Payment Services Advertising Accounting Consumer 243

Retail TouchPoints

FEBRUARY 4, 2021

Brands that were advanced in their digital journey and were globally diversified have seen incredible returns and record-breaking online revenues. With sales down due to the pandemic, companies cut expenses, including advertising spend. It’s no longer a choice to sell globally; it’s a strategic imperative. ”.

Merchant Services 300

Merchant Services Beauty and Health Consumer Returns 300

Retail TouchPoints

JULY 6, 2023

There are many great examples of companies taking accountability for their environmental impact and using their loyal customer base to get involved. All customers have to do is donate their old jeans instead of throwing them away and, in return, the retailer will offer the customer a discount on a new pair.

Accounting 267

Accounting Consumer Customer Experience Planning 267

Retail TouchPoints

JULY 31, 2020

retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. We’re seeing successful advertising tactics arise in many retail verticals for different reasons. Mike Baber is Director, Strategic Accounts at Sidecar. Learn From: Apparel.

Beauty and Health 250

Beauty and Health Marketing Sporting Goods Advertising 250