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How China’s micro-drama boom is rewriting the rules of retail marketing

Inside Retail

Sometimes, the content is just posted from the brands account, and the audience naturally makes the connection. In Southeast Asia, broadcasters, advertisers and content studios are closely watching how this genre might localise. The product might only be mentioned subtly or not at all. A blueprint for Asia?

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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

This cutting-edge technology is capable of understanding and analyzing its environment, to support retailers by making the most of their resources and ultimately improving the overall experience for shoppers and employees. Likewise, the retail industry is in a unique place to transform with a mindfulness around privacy.

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Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. I’ll have the extra pad see ew , thanks.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

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Stop Waiting on Advertising. New Products Should Fly off the Shelf. 

Retail TouchPoints

Retailers, marketers and agency folks: Think about that one new product innovation that, regardless of the blood, sweat and tears, somehow didn’t make it onto your resume. For starters, it’s time for retailers to rethink their approach to evaluating which products deserve shelf space. Yep, we all have one.

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Ad Optimization Platform Quartile Acquires Sidecar

Retail TouchPoints

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021.

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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. billion in advertising during the first year of its U.S.