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PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement. I’m thrilled to have Mark join our team and lead this important work.”

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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

Social Advertising: Annoying but Effective. The Interactive Advertising Bureau reported that social media ad revenues reached $41.5 The company’s dominance makes sense given that Facebook is the second-largest digital advertising platform in the U.S. after Google, accounting for 25.2%

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Harvey Norman loses Asic case over misleading finance claims

Inside Retail

The Federal Court has ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. The campaign, which ran from January 2020 to August 2021, was for a 60-month interest-free and no-deposit payment method.

Finance 306
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What U.S. Advertisers can Learn from Chinese In-App Ecommerce Trends

Retail TouchPoints

Online shopping has become a way of life in China, accounting for over 36% of total retail sales. Now a staple of social apps, mini-programs give brands the ability to connect with their audience through content, product deals and customer service. TikTok, as many are aware, is very similar to its sister app Douyin.

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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

based online sellers” are reportedly participating in the beta test of Buy Direct, but a source told Business Insider that Microsoft hopes the service will drive $25 million in gross merchandising value (GMV) by fiscal 2023, which ends June 30, 2023. Bing accounts for approximately 25% of total monthly search volume in the U.S.,

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Study Forecasts Accelerated Adoption of Digital Wallets and Buy Now, Pay Later

Retail TouchPoints

The pandemic accelerated not just ecommerce but also digital payment methods: digital wallets reached 29.3% The wallets are expected to unseat credit cards as the preferred online payment method in the coming years, according to the FIS Global Payments Report 2021. Digital wallet usage is expected to account for 40.5%

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The Benefits of Prepaid Top-Up Cards for Big Brands

Retail TouchPoints

In recent years, the financial landscape has changed dramatically with new economic challenges making it increasingly difficult for consumers to commit to recurring monthly payments. alone, the use of branded payments solutions has grown by more than 50% in the last five years. The global prepaid cards market was valued at $2.2