Retail TouchPoints

OCTOBER 7, 2020

To ensure the best results this holiday season, advertisers need to account for the change in consumer buying behaviors and develop an advertising strategy that prioritizes online sales. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

Advertising 159

Advertising Sporting Goods Promotions Consumer 159

Retail TouchPoints

NOVEMBER 26, 2024

The partnership includes an integration with Walmart’s Connect retail media platform, which will provide advertisers with more in-depth campaign reporting. Walmart customers love professional football — 86% of surveyed customers told us they watch the games,” said Rich Lehrfeld, General Manager and SVP of Walmart Connect in a statement.

Advertising 288

Advertising Shopping Accounting Marketing 288

Retail TouchPoints

JANUARY 15, 2025

She now acts as Ross right hand, enabling her to focus on her strengths as a product ideator and creative while Pendarvis runs and manages the business operations. Pattern continues to take a data-led approach to ensure it remains connected and accountable to its community. That’s how I found Christiane.

Marketing 279

Marketing Consumer Advertising Accounting 279

Retail TouchPoints

DECEMBER 29, 2021

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021.

Advertising 275

Advertising Accounting Marketing Retail Marketing 275

Retail TouchPoints

FEBRUARY 13, 2024

Amazon and other retailers are relying more and more on these kinds of algorithms that use AI to interpret data from consumers’ spending habits, along with cash flow and profit maximization inputs, to better manage inventory and help determine what items are front and center when consumers hop online to shop.

Consumer 290

Consumer Advertising Management Marketing 290

Retail TouchPoints

JUNE 12, 2024

Particularly in a competitive industry like retail, where mobile phones already account for 75% of retail site visits and were used to make 70% of online shopping orders last year , adopting a mobile specific approach to your advertising and digital customer experience (DCX) could make all the difference in setting yourself apart from the crowd.

Advertising 289

Advertising Planning Consumer Marketing 289

Inside Retail

DECEMBER 21, 2021

Heartbroken by the disappearance of her cat, Filipino IT specialist and blogger Sophie* decided to use her Facebook Ads account to appeal to anyone in her local area who might have seen it. First, the bank account linked to her card was emptied of around $600. But it wasn’t Sophie’s campaign.

Accounting 246

Accounting Payment Services Advertising Management 246

Retail Focus

JANUARY 2, 2025

James Breaks, associate director of design, rpa:group rpa : group, which works with retail partners across design, architecture and project and cost management services, is in agreement about the increasing and evolving role of AI within the industry.

Consumer 163

Consumer Marketing Advertising Management 163

A1 Retail

NOVEMBER 18, 2024

LED display brand, Absen has once again partnered with the UK’s first carbon neutral digital sign specialist, EcoVista and Retail & Lifestyle destination media experts, Limited Space to transform digital advertising within Romford’s go-to shopping centre, The Liberty. comments Samantha Sida, Co-Founder & Director, Limited Space.

Advertising 105

Advertising Shopping Management Accounting 105

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. billion in advertising during the first year of its U.S. Finally, TikTok has rapidly entered the U.S. For Temu in particular, establishing a brand in the U.S.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 264

Advertising Marketing Management Customer Experience 264

Retail Focus

MARCH 25, 2025

The Effect on Supply Chains and Inventory Management Inflation turns warehouse shelves from assets to albatrosses. Value replaces aspiration across advertising. Marketing departments face smaller budgets themselves, leading to more focus on cheaper digital campaigns versus traditional advertising methods.

Consumer 130

Consumer Drop-Shipping Shipping Store Layout 130

Retail TouchPoints

JANUARY 12, 2023

Manufacturer’s Suggested Retail Pricing (MSRP) and Minimum Advertised Pricing (MAP) aren’t enforced by Amazon. It’s up to the brand or its agency to manage what your pricing policies will be and how you prevent being undercut by resellers on Amazon. Make it a point to manage your own catalog of products. Keep things tidy.

Fulfillment 278

Fulfillment Advertising Accounting Planning 278

Retail TouchPoints

JULY 10, 2024

Through algorithm-powered feeds, consumers receive a curated selection of accounts, brands and products that they can interact with (and buy from) all over the world. Brianna Hernandez, Senior Digital Media Manager at Altra Running , agreed, noting that this is a big focus for the emerging brand. “We

Advertising 278

Advertising Consumer Marketing Accounting 278

Retail TouchPoints

JUNE 26, 2024

Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue. AI is central to powering digital ad campaigns — and we can be certain there’s much more innovation to come — but its black box nature leaves many advertisers struggling to optimise campaigns like Performance Max.

Advertising 264

Advertising Returns Marketing Accounting 264

Retail TouchPoints

JULY 12, 2021

Yet by all accounts, expanding distribution to online marketplaces has been a solid move for the company. We always try to encourage marketplace diversification ,” said Tracey Lackey, Account Manager for Party City at ChannelAdvisor in an interview with Retail TouchPoints. “ Think about a mall. What caused you to stop?

ATS 299

ATS Advertising Consumer Accounting 299

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. She also worked at one of the world’s first search engines, Mamma.com, as their Product Marketing Manager.

Advertising 290

Advertising Accounting Marketing Promotions 290

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. McCormack said that, in many cases, products are being sold as one-size-fits-all, and don’t take into account the circumstances that make the product beneficial, or damaging to the user.

Advertising 246

Advertising Fashion Consumer Marketing 246

Retail TouchPoints

SEPTEMBER 7, 2023

But now those Shopify merchants can use the Instacart for Shopify app to actively advertise their products via Instacart Ads. Once a merchant installs the Instacart app within Shopify, they can set up a free Instacart Ads Manager account.

Grocer 263

Grocer Accounting Advertising Shopping 263

Inside Retail

FEBRUARY 16, 2025

However, Osthus said that Humii found an inconsistency as the company advertises free shipping on first orders over $30, its checkout requires spending at least $50. Information should be made accessible and centralised, Osthus remarked, explaining that transparency and expectation management are key to keeping customers.

Payment Services 130

Payment Services Checkout Drop-Shipping Advertising 130

Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

Advertising 278

Advertising Sporting Goods Boutique Returns 278

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 This is what advertisers are most interested in. Once data is collected, it can then be combined with zero-party data from subscriptions, registered accounts and surveys.

Advertising 264

Advertising Marketing Accounting Planning 264

Retail TouchPoints

APRIL 19, 2023

For example, if a retailer has the technology to identify the sales associate for a given customer transaction, can they reward or incentivize that employee via a loyalty account? The biggest obstacle is the initial financial investment along with the organizational structure to manage the program over time.

Advertising 275

Advertising Promotions Consumer Management 275

Retail TouchPoints

SEPTEMBER 20, 2024

This data-driven approach allows CPGs to create ads that resonate with these customer segments, empowering them to make informed advertising decisions. He holds an MBA in General Management from Chicago Booth.

Accounting 278

Accounting Advertising Marketing Promotions 278

Inside Retail

OCTOBER 5, 2023

per cent, followed by insurance and self-managed investments at 7.9 per cent YoY driven by lower online advertising. . per cent YoY driven by lower online advertising. Australia has witnessed a $2.9 Online spending on retail and e-commerce posted the largest year-over-year decline of 8.02 per cent, respectively.

Advertising 264

Advertising Accounting Returns Management 264

Retail TouchPoints

MAY 18, 2023

In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

Advertising 277

Advertising Promotions Marketing Checkout 277

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 118

Advertising Payment Services Grocer Consumer 118

Retail TouchPoints

JULY 30, 2020

With COVID-19 cases still on the rise, Americans are preparing differently for this back-to-school season,” said Dave Fisch, General Manager of Shopkick in an interview with Retail TouchPoints. “ Heightened competition inspiring hyperlocal, omnichannel advertising. Action Items For Retailers.

Merchant Services 316

Merchant Services Advertising Apparel Consumer 316

Retail TouchPoints

NOVEMBER 5, 2021

Social media advertising and how to leverage it. An easy way to start is with the ad manager available through most platforms. Social media ad managers allow you to target by audience demographic, location and past purchases. Social media advertising and Google Ads are both great tools to leverage. There are more than 3.6

Marketing 306

Marketing Advertising Consumer Shipping 306

Inside Retail

FEBRUARY 16, 2025

However, Osthus said that Humii found an inconsistency as the company advertises free shipping on first orders over $30, its checkout requires spending at least $50. Information should be made accessible and centralised, Osthus remarked, explaining that transparency and expectation management are key to keeping customers.

Payment Services 130

Payment Services Checkout Drop-Shipping Advertising 130

Retail TouchPoints

JUNE 7, 2021

Social Advertising: Annoying but Effective. The Interactive Advertising Bureau reported that social media ad revenues reached $41.5 The company’s dominance makes sense given that Facebook is the second-largest digital advertising platform in the U.S. after Google, accounting for 25.2%

Payment Services 249

Payment Services Social Commerce Consumer Advertising 249

Retail TouchPoints

FEBRUARY 16, 2023

Instead of the typical time-consuming payment process in stores, facial recognition technology can identify the customer and automatically charge their account for a fast, secure self-service checkout experience. It’s an opportunity to advertise relevant products to the right customers to increase sales and create unique VIP experiences.

Payment Services 275

Payment Services Shopping Checkout Customer Experience 275

Retail TouchPoints

FEBRUARY 5, 2024

Second, a larger increase in the need for personalized advertising. And as marketers, our ability to understand, navigate and create the path to purchase with consumers across different and fast-growing media channels like digital, CTV, video and more, requires the ability to control and manage the complexities that come with it.

Accounting 264

Accounting Marketing Finance Consumer 264

Retail TouchPoints

OCTOBER 21, 2021

We’re indifferent on where the shopping journey ends, where that transaction takes place ,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. “It Product Sales May Not Matter, but Advertising Sales Matter a Lot. Advertising is, of course, the crux of all of this.

Merchant Services 299

Merchant Services Advertising Shopping Drop-Shipping 299

Retail TouchPoints

JUNE 3, 2022

Digital advertising, whether it’s placed on search engines like Google or social media sites like Facebook, is the lifeblood of a successful ecommerce site. ad spend losses are expected to reach $23 billion in 2022, accounting for 35% of losses worldwide, according to data from Juniper Research.

Jewelry 277

Jewelry Advertising Accounting Returns 277

Retail TouchPoints

OCTOBER 15, 2024

It’s no secret that mastering retail media search advertising empowers brands to drive highly qualified traffic, optimize ad spend and stay competitive in a highly saturated digital marketplace. He leads product management for the CommerceIQ Advertising platform. For example, if Brand A bids $1.75

Advertising 253

Advertising Accounting Management Returns 253