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Harvey Norman loses Asic case over misleading finance claims

Inside Retail

The Federal Court has ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. The court found the advertisements’ statement of the payment method was presented as a complete statement when it was far from complete.

Finance 306
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The benefits of financing your business growth

Inside Retail

Of course, a business shouldn’t use capital irresponsibly and spend without consideration, but establishing and growing a business does require money for inventory, marketing and advertising, staff costs, setting up internal systems and investing in growth. Common drivers to access finance. Access to cash whenever it’s needed.

Finance 246
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Advertising for Black Friday Will Look Different This Year: What Advertisers Need to Know

Retail TouchPoints

To ensure the best results this holiday season, advertisers need to account for the change in consumer buying behaviors and develop an advertising strategy that prioritizes online sales. This shift in ad dollars is poised to play an important role in holiday advertising plans this year. The Rise of Streaming.

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American Eagle’s Suit Against Amazon Puts ‘Dupe Culture’ in the Spotlight

Retail TouchPoints

The infringement allegedly began after the Gen Z apparel retailer denied Amazon’s request to sell Aerie through its marketplace platform to protect its brand equity, according to Yahoo Finance. The unit also decreased the number of bad actors creating fake selling accounts by 88% within a four -year period.

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Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail TouchPoints

As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail. Second, a larger increase in the need for personalized advertising.

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Getting Retail Website Localization Right the First Time

Retail TouchPoints

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. With a background in finance, Prot moved into the world of SaaS to co-found a solution that helps companies generate international growth.

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Policing Your Brand on Online Marketplaces: an Intellectual Property Guide for Retailers

Retail TouchPoints

Indeed, there are millions of resellers on Amazon, Ebay and the like accounting for a significant portion of the total retail sales on these websites. If a brand owner is a victim of this practice, then there may be a contributory false advertising claim that can be brought against the party purchasing the fake reviews.