Inside Retail

MAY 8, 2022

Am I the only one who’s suddenly doing a lot more shopping at 8pm? Twenty-per-cent off at my local Thai restaurant on a Friday night? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . And I swear I’ve never been more susceptible to a digital promo in my life.

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Advertising Beauty and Health Marketing Consumer 264

Retail TouchPoints

OCTOBER 26, 2022

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We

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Advertising Marketing Location Accounting 157

Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. alone by 2024, accounting for 20% of total digital ad spend, according to Insider Intelligence.

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Advertising Planning ATS Marketing 278

Retail TouchPoints

MARCH 25, 2021

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A The Rise of First-Party Data.

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Advertising Consumer Marketing Accounting 261

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

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Advertising Marketing Accounting Consumer 233

Retail TouchPoints

NOVEMBER 22, 2021

Online shopping has become a way of life in China, accounting for over 36% of total retail sales. Digital buyer penetration is also higher than anywhere else at almost 80%, and these digital shoppers are present across all demographics. The Success and Strategies Behind Livestreaming.

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Advertising Payment Services Fashion Marketing 236

Wiser

MAY 8, 2024

Proper trade spend accounting offers a clearer view of investment returns and helps businesses make more informed decisions. Understanding Trade Spend Before diving into the nuances of trade spend accounting, it’s crucial to establish a clear understanding of what trade spend entails.

Accounting 78

Accounting Promotions Returns Management 78

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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Advertising Grocer Payment Services Consumer 118

Retail TouchPoints

JULY 30, 2024

Even with research tools and ad tactics galore, new products still fail to resonate with consumers at an alarming rate. Sadly, the flash of a new creative campaign, even a good one, rarely generates enough consumer demand that the product moves at the rate promised. This means demanding greater accountability from their partners.

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Advertising Consumer Shopping Accounting 192

Retail TouchPoints

OCTOBER 7, 2020

As Black Friday traditionally kicks off the holiday shopping season, retailers are coming up with new plans to make certain they meet sales goals while maintaining the safety of their customers at the same time. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

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Advertising Sporting Goods Promotions Consumer 142

Retail TouchPoints

FEBRUARY 20, 2024

The acquisition is designed to support Walmart Connect , the company’s retail media business, by combining Vizio’s advertising solutions with Walmart’s reach and capabilities. “We We also believe it enables a profitable advertising business that is rapidly scaling. in a statement. “We

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Advertising Accounting Marketing Shopping 230

Inside Retail

NOVEMBER 25, 2021

We asked the brand how it arrived at the decision, what it has learned from its previous efforts to leave Facebook and Instagram, and how it plans to stay connected with customers going forward. While the move is expected to cost the company £10 million ($18.5 million) in the short-term, Lush said it’s a case of putting people over profit. .

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Advertising Accounting Beauty and Health Planning 130

Retail TouchPoints

OCTOBER 27, 2023

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. on a monthly basis,” touted Amazon Ads’ VP of Global Ad Sales Alan Moss at the Amazon UnBoxed , the company’s annual conference for advertisers. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.

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Advertising Merchant Services Outdoor Accounting 262

Retail TouchPoints

JUNE 15, 2022

At the moment a “ couple hundred U.S.-based The move follows a similar trajectory at Google , which has been continuously adding more features to make itself central to the online shopping experience, including the recent debut of a new checkout flow. Bing accounts for approximately 25% of total monthly search volume in the U.S.,

Merchant Services 295

Merchant Services Shopping Payment Services Advertising 295

Retail TouchPoints

JULY 11, 2024

The use of LLMs (large language models) to enable the optimization and maximization of ROAS for programmatic advertising predates generative AI by many years. LLMs hold a world of possibility for the industry, but the overreliance upon them poses significant risk to the industry at large, and to middle-tier brands in particular.

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Advertising Marketing Accounting Customer Experience 233

Retail TouchPoints

NOVEMBER 19, 2024

The idea of the brick-and-mortar store being called the “next frontier” for retail media sounds funny to the many industry veterans who work at Mars United SM Commerce. We’ve even experienced a few periods in the past when the store gained fleeting attention as a legitimate advertising medium (although Madison Avenue never quite agreed).

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Advertising Point of Sale Shopping Accounting 144

Retail TouchPoints

SEPTEMBER 27, 2024

While AEO declined to comment, Amazon did not respond at publishing time. The fitness brand created a “Dupe Swap” at its store in Los Angeles, turning a possible negative brand moment into an exciting customer experience. The unit also decreased the number of bad actors creating fake selling accounts by 88% within a four -year period.

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Advertising Customer Experience Finance Apparel 274

Retail TouchPoints

JULY 12, 2021

Yet by all accounts, expanding distribution to online marketplaces has been a solid move for the company. We always try to encourage marketplace diversification ,” said Tracey Lackey, Account Manager for Party City at ChannelAdvisor in an interview with Retail TouchPoints. “ Party City’s parent company, Party City Holdco Inc.,

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ATS Advertising Consumer Accounting 291

Inside Retail

MAY 27, 2024

The bottom line, net income, came in at US$5.3 Making things happen Retailers have developed a robust inventory of excuses over the years to account for their results: adverse weather, low consumer confidence, external conflicts, and impending elections, to name just a few. Gross margin rose by 42 basis points, to 24.1

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ATS Advertising Returns Fulfillment 130

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Advertising Marketing Social Commerce Consumer 269

Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. To answer that question, let’s look at retail media from a brand’s point of view. Drive repeat purchase.

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Advertising Accounting Returns Management 262

Inside Retail

NOVEMBER 3, 2021

A recent advertisement made by burger chain Grill’d has been slammed by the Ad Standards board for suggesting sexual violence to its audience, after it showcased a Ronald McDonald-like clown seemingly exposing himself to children in an alley. In both cases, the Standards Board were alerted to Grill’d advertising through customer complaints.

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Marketing Advertising Accounting ATS 331

Retail TouchPoints

NOVEMBER 12, 2024

The new partnership is likely to be a boon for Grubhub Corporate Accounts clients, many of whom are office administrators responsible for restocking supplies and value same-day delivery. Office Depot also is now part of the Grubhub+ loyalty program, which provides unlimited $0 delivery fees on eligible orders.

Advertising 157

Advertising Accounting Location Store Operations 157

Retail TouchPoints

FEBRUARY 13, 2024

Last September, Instacart added conversational search to its platform, and Walmart launched a similar capability in January 2024 at CES. Integrating data such as market share, sales, advertising performance, inventory availability and content quality creates a 360-degree view that makes it easier to make quick and educated decisions.

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Consumer Advertising Management Marketing 275

Retail TouchPoints

JUNE 12, 2024

Particularly in a competitive industry like retail, where mobile phones already account for 75% of retail site visits and were used to make 70% of online shopping orders last year , adopting a mobile specific approach to your advertising and digital customer experience (DCX) could make all the difference in setting yourself apart from the crowd.

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Advertising Planning Consumer Marketing 256

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. billion in advertising during the first year of its U.S. Finally, TikTok has rapidly entered the U.S. For Temu in particular, establishing a brand in the U.S.

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Advertising Fast Fashion Social Commerce Marketing 230

Independent Retailer

MAY 26, 2022

It is estimated that digital media accounts for over 64 percent of the global advertising industry, with nearly $400 billion being spent on it in the previous year alone. As consumers continue to live more of their lives in the digital space, it is not enough for advertisers to rely on traditional static banner ads.

Advertising 72

Advertising Location Consumer Accounting 72

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 This is what advertisers are most interested in. Once data is collected, it can then be combined with zero-party data from subscriptions, registered accounts and surveys.

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Advertising Marketing Accounting Planning 253

Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. Musk’s blunt approach has come across as unkind and inconsiderate,” senior lecturer in marketing at Macquarie Business School Abas Mirzaei told Inside Retail. . “In

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Advertising Accounting Promotions Returns 246

Retail TouchPoints

OCTOBER 11, 2024

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

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Advertising Drop-Shipping Checkout Supermarket 248

Inside Retail

JANUARY 14, 2024

The Iconic is the latest victim of ‘credential stuffing,’ a scam that resulted in customer accounts being used to place fraudulent orders, some totaling thousands of dollars, dating back to November last year. Deep fakes were once a futuristic concept that was seen to be concerning, but more for entertainment purposes.

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Payment Services Accounting Advertising Shopping 260

Retail TouchPoints

JULY 31, 2024

For several years now, excitement has been building around retail media and what it will unlock: new revenue streams for retailers, better experiences for customers, high-intent audiences and closed-loop attribution for advertisers. But is all that actually happening yet? The short answer is yes.

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Advertising Returns Accounting ATS 253

Retail TouchPoints

JANUARY 23, 2024

When you kill cookies and mobile advertising identifiers (MAID), marketers must return to the ultimate data source — first-party — and few places have stronger purchase intent data at scale than retailers. At the same time, the attribution mechanism is overwhelmingly last-touch.

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Advertising Promotions Marketing Returns 212

Inside Retail

DECEMBER 21, 2021

Heartbroken by the disappearance of her cat, Filipino IT specialist and blogger Sophie* decided to use her Facebook Ads account to appeal to anyone in her local area who might have seen it. For the virtual ‘missing cat’ poster, she set the spend at PHP1000. First, the bank account linked to her card was emptied of around $600.

Accounting 246

Accounting Payment Services Advertising Management 246

Retail TouchPoints

OCTOBER 15, 2024

It’s no secret that mastering retail media search advertising empowers brands to drive highly qualified traffic, optimize ad spend and stay competitive in a highly saturated digital marketplace. Ad sales velocity : At what speed do your products sell based on retail media ad placements and keyword bids?

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Advertising Accounting Management Returns 194

Retail TouchPoints

JUNE 26, 2024

At the height of the COVID pandemic the might of ecommerce was laid bare. Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue. In November 2021 the UK saw a total of 321 million ecommerce transactions, according to Statista.

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Advertising Returns Marketing Accounting 236

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. McCormack said that, in many cases, products are being sold as one-size-fits-all, and don’t take into account the circumstances that make the product beneficial, or damaging to the user. “The

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Advertising Fashion Consumer Accounting 246