Retail TouchPoints

OCTOBER 25, 2023

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the first time. SOS Co-founders showcase the smart vending capability at Ulta.

Advertising 260

Advertising Accounting Location Shopping 260

Retail TouchPoints

DECEMBER 1, 2023

Separately, Meta’s Head of Instagram Adam Mosseri announced on Threads that users around the world will finally be able to delete their Threads account without also deleting their Instagram account. Go f— yourself,” and then adding, “What this advertising boycott is going to do is, it’s going to kill the company.”

Advertising 264

Advertising Accounting Marketing Consumer 264

Retail TouchPoints

FEBRUARY 26, 2025

We live in an attention economy, said Justin Breton, Head of Brand Marketing Innovation at Walmart in an interview with Retail TouchPoints. Its an anomaly thats hard to account for given the level of interactivity and engagement built into these environments. Sometimes when we see advertising, its just copy and the ad treatment.

Advertising 173

Advertising Accounting Marketing Consumer 173

Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. alone by 2024, accounting for 20% of total digital ad spend, according to Insider Intelligence.

Advertising 315

Advertising Planning ATS Marketing 315

Inside Retail

MAY 8, 2022

Am I the only one who’s suddenly doing a lot more shopping at 8pm? Twenty-per-cent off at my local Thai restaurant on a Friday night? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . And I swear I’ve never been more susceptible to a digital promo in my life.

Advertising 264

Advertising Beauty and Health Marketing Consumer 264

Retail TouchPoints

MARCH 25, 2021

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A The Rise of First-Party Data.

Advertising 264

Advertising Consumer Marketing Accounting 264

Retail TouchPoints

DECEMBER 17, 2024

And the company has launched a new program aimed at getting more merchants integrated into its shopping platform for free so they can be there when customers search, much like Google has done. AI shopping assistants are ushering in a new era of commerce, Goldberg said on LinkedIn. BTW, Gmail also will help you track your packages.)

Shopping 289

Shopping Merchant Services Consumer Advertising 289

Retail TouchPoints

NOVEMBER 22, 2021

Online shopping has become a way of life in China, accounting for over 36% of total retail sales. Digital buyer penetration is also higher than anywhere else at almost 80%, and these digital shoppers are present across all demographics. The Success and Strategies Behind Livestreaming.

Advertising 264

Advertising Payment Services Fashion Marketing 264

Retail TouchPoints

FEBRUARY 24, 2025

However, the team was struggling to design, iterate and improve the website at a much faster speed. We also wanted our overall architecture and web systems to load and process at a much faster rate, but at the same time, our development team was slowly becoming obsessed with Next.js a moment he still recalls.

Checkout 273

Checkout Consumer Advertising Marketing 273

Inside Retail

OCTOBER 17, 2024

The Federal Court has ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. The court found the advertisements’ statement of the payment method was presented as a complete statement when it was far from complete.

Finance 306

Finance Payment Services Advertising Accounting 306

Retail TouchPoints

JUNE 15, 2022

At the moment a “ couple hundred U.S.-based The move follows a similar trajectory at Google , which has been continuously adding more features to make itself central to the online shopping experience, including the recent debut of a new checkout flow. Bing accounts for approximately 25% of total monthly search volume in the U.S.,

Merchant Services 306

Merchant Services Shopping Payment Services Advertising 306

Retail TouchPoints

JULY 12, 2021

Yet by all accounts, expanding distribution to online marketplaces has been a solid move for the company. We always try to encourage marketplace diversification ,” said Tracey Lackey, Account Manager for Party City at ChannelAdvisor in an interview with Retail TouchPoints. “ Party City’s parent company, Party City Holdco Inc.,

ATS 299

ATS Advertising Consumer Accounting 299

Inside Retail

NOVEMBER 3, 2021

A recent advertisement made by burger chain Grill’d has been slammed by the Ad Standards board for suggesting sexual violence to its audience, after it showcased a Ronald McDonald-like clown seemingly exposing himself to children in an alley. In both cases, the Standards Board were alerted to Grill’d advertising through customer complaints.

Marketing 331

Marketing Advertising Accounting ATS 331

Retail TouchPoints

JANUARY 15, 2025

I wanted to actually create products that supported hair the way it grew out of its head not to straighten it or anything, Ross said during a conversation with Business of Fashion s Sheena Butler-Young at a keynote presentation during this years NRF. The textured-hair masses that exist in the world just didnt have a lot of products.

Marketing 279

Marketing Consumer Advertising Accounting 279

Retail TouchPoints

JULY 30, 2024

Even with research tools and ad tactics galore, new products still fail to resonate with consumers at an alarming rate. Sadly, the flash of a new creative campaign, even a good one, rarely generates enough consumer demand that the product moves at the rate promised. This means demanding greater accountability from their partners.

Advertising 263

Advertising Consumer Shopping Accounting 263

Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. To answer that question, let’s look at retail media from a brand’s point of view. Drive repeat purchase.

Advertising 304

Advertising Accounting Returns Management 304

Retail TouchPoints

OCTOBER 26, 2022

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We

Advertising 162

Advertising Marketing Location Accounting 162

Retail TouchPoints

NOVEMBER 26, 2024

The partnership includes an integration with Walmart’s Connect retail media platform, which will provide advertisers with more in-depth campaign reporting. Through the new media experience, viewers will be able to shop exclusive holiday deals and more from brands sold at Walmart through an on-screen QR code. ”

Advertising 288

Advertising Shopping Accounting Marketing 288

Retail TouchPoints

NOVEMBER 12, 2024

The new partnership is likely to be a boon for Grubhub Corporate Accounts clients, many of whom are office administrators responsible for restocking supplies and value same-day delivery. Office Depot also is now part of the Grubhub+ loyalty program, which provides unlimited $0 delivery fees on eligible orders.

Advertising 162

Advertising Accounting Location Store Operations 162

Retail TouchPoints

OCTOBER 27, 2023

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. on a monthly basis,” touted Amazon Ads’ VP of Global Ad Sales Alan Moss at the Amazon UnBoxed , the company’s annual conference for advertisers. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.

Advertising 278

Advertising Merchant Services Outdoor Accounting 278

Retail TouchPoints

FEBRUARY 20, 2024

The acquisition is designed to support Walmart Connect , the company’s retail media business, by combining Vizio’s advertising solutions with Walmart’s reach and capabilities. “We We also believe it enables a profitable advertising business that is rapidly scaling. in a statement. “We

Advertising 263

Advertising Accounting Marketing Shopping 263

Retail TouchPoints

APRIL 21, 2021

The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. The partnership between Shopify and Pinterest is aimed primarily at small- and medium-sized retailers.

Marketing 321

Marketing Accounting Advertising Consumer 321

Inside Retail

NOVEMBER 27, 2024

Retailers compete for their advertised products to appear high up in online search results, by bidding on keywords. “It’s brutal out there, it’s really hard,” said Erik Lautier, e-commerce expert at consultancy AlixPartners.

Marketing 130

Marketing Fast Fashion Advertising Marketing Spend 130

Retail TouchPoints

JULY 11, 2024

The use of LLMs (large language models) to enable the optimization and maximization of ROAS for programmatic advertising predates generative AI by many years. LLMs hold a world of possibility for the industry, but the overreliance upon them poses significant risk to the industry at large, and to middle-tier brands in particular.

Advertising 284

Advertising Marketing Accounting Customer Experience 284

Retail TouchPoints

DECEMBER 29, 2021

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021.

Advertising 275

Advertising Accounting Marketing Retail Marketing 275

Retail TouchPoints

MARCH 24, 2021

These have made it generally legal to sell CBD nationally while simultaneously making it difficult to advertise , especially since major platforms like Facebook, Google and Amazon currently ban the promotion of CBD products. It is a great tool to use on our site and in advertising. By all accounts, the strategy is working.

Consumer 317

Consumer Advertising Marketing Accounting 317

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

DECEMBER 12, 2024

Commerce media, which leverages retailers’ first-party data and digital platforms to deliver targeted advertising, is creating exciting new opportunities for brands to connect with shoppers and amplify growth. Laura Cosgrove is a seasoned executive with extensive experience in ecommerce technology.

Promotions 173

Promotions Customer Experience Consumer Accessories 173

Retail TouchPoints

DECEMBER 1, 2022

It is well documented that effective advertisers often invest through a recession in order to create excess share of voice at lower than normal costs. This is one of the most common pitfalls I see when businesses are trying to judge how well their advertising is working. Here’s how to do it….

Advertising 305

Advertising Marketing Accounting Shopping 305

Inside Retail

DECEMBER 21, 2021

Heartbroken by the disappearance of her cat, Filipino IT specialist and blogger Sophie* decided to use her Facebook Ads account to appeal to anyone in her local area who might have seen it. For the virtual ‘missing cat’ poster, she set the spend at PHP1000. First, the bank account linked to her card was emptied of around $600.

Accounting 246

Accounting Payment Services Advertising Management 246

Retail TouchPoints

JUNE 12, 2024

Particularly in a competitive industry like retail, where mobile phones already account for 75% of retail site visits and were used to make 70% of online shopping orders last year , adopting a mobile specific approach to your advertising and digital customer experience (DCX) could make all the difference in setting yourself apart from the crowd.

Advertising 289

Advertising Planning Consumer Marketing 289

Retail TouchPoints

SEPTEMBER 5, 2022

Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example.

Advertising 278

Advertising Kiosk Outdoor Accounting 278

Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. Musk’s blunt approach has come across as unkind and inconsiderate,” senior lecturer in marketing at Macquarie Business School Abas Mirzaei told Inside Retail. . “In

Advertising 246

Advertising Accounting Promotions Returns 246

Inside Retail

NOVEMBER 8, 2021

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

Planning 263

Planning Advertising Accounting Marketing 263

Retail TouchPoints

FEBRUARY 13, 2024

Last September, Instacart added conversational search to its platform, and Walmart launched a similar capability in January 2024 at CES. Integrating data such as market share, sales, advertising performance, inventory availability and content quality creates a 360-degree view that makes it easier to make quick and educated decisions.

Consumer 290

Consumer Advertising Management Marketing 290

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. billion in advertising during the first year of its U.S. Finally, TikTok has rapidly entered the U.S. For Temu in particular, establishing a brand in the U.S.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Retail TouchPoints

JANUARY 24, 2023

What should advertisers be aware of when investing in this format? Let’s first look at what’s happening in the digital retail space to better understand how brands might use shoppable ads this year. These shifts mean shoppable ads are perfectly positioned to meet the moment for both consumers and advertisers.

Advertising 276

Advertising Social Commerce Consumer Fulfillment 276