Retail TouchPoints

DECEMBER 1, 2023

Separately, Meta’s Head of Instagram Adam Mosseri announced on Threads that users around the world will finally be able to delete their Threads account without also deleting their Instagram account. Go f— yourself,” and then adding, “What this advertising boycott is going to do is, it’s going to kill the company.”

Advertising 236

Advertising Accounting Marketing Consumer 236

Retail TouchPoints

OCTOBER 25, 2023

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the first time. SOS Co-founders showcase the smart vending capability at Ulta.

Advertising 202

Advertising Accounting Location Shopping 202

Retail TouchPoints

NOVEMBER 22, 2021

Online shopping has become a way of life in China, accounting for over 36% of total retail sales. By including it after the first loop, users are more comfortable with the ad placement and it gives advertisers a very clear picture of who their top customer cohorts might be.

Advertising 224

Advertising Payment Services Fashion Marketing 224

Inside Retail

OCTOBER 17, 2024

The Federal Court has ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. The court found the advertisements’ statement of the payment method was presented as a complete statement when it was far from complete.

Finance 306

Finance Payment Services Advertising Accounting 306

Inside Retail

NOVEMBER 3, 2021

A recent advertisement made by burger chain Grill’d has been slammed by the Ad Standards board for suggesting sexual violence to its audience, after it showcased a Ronald McDonald-like clown seemingly exposing himself to children in an alley. In both cases, the Standards Board were alerted to Grill’d advertising through customer complaints.

Marketing 331

Marketing Advertising Accounting ATS 331

Retail TouchPoints

JUNE 15, 2022

Google does have a direct-purchase feature, Buy on Google, which is similar to what Bing has rolled out, but it accounts for only a fraction of the more than 1 billion shopping sessions Google sees every day, according to Madrigal. Bing accounts for approximately 25% of total monthly search volume in the U.S.,

Merchant Services 288

Merchant Services Shopping Payment Services Advertising 288

Retail TouchPoints

OCTOBER 26, 2022

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We Digital Signage in Amazon Fresh Stores.

Advertising 157

Advertising Marketing Location Accounting 157

Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. alone by 2024, accounting for 20% of total digital ad spend, according to Insider Intelligence.

Advertising 265

Advertising Planning ATS Marketing 265

Retail TouchPoints

MARCH 24, 2021

These have made it generally legal to sell CBD nationally while simultaneously making it difficult to advertise , especially since major platforms like Facebook, Google and Amazon currently ban the promotion of CBD products. It is a great tool to use on our site and in advertising. By all accounts, the strategy is working.

Consumer 312

Consumer Advertising Marketing Accounting 312

Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. Segment brands by their familiarity with retail media, sales rank, advertising budget and potential to grow sales.

Advertising 249

Advertising Accounting Returns Management 249

Retail TouchPoints

JULY 30, 2024

This means demanding greater accountability from their partners. So, Where do we Go from Here? For starters, it’s time for retailers to rethink their approach to evaluating which products deserve shelf space. The shelves belong to you, and it’s time they worked harder. Shelf space is a precious commodity. It must be treated that way.

Advertising 216

Advertising Consumer Shopping Accounting 216

Retail TouchPoints

FEBRUARY 20, 2024

The acquisition is designed to support Walmart Connect , the company’s retail media business, by combining Vizio’s advertising solutions with Walmart’s reach and capabilities. “We We also believe it enables a profitable advertising business that is rapidly scaling. in a statement. “We

Advertising 217

Advertising Accounting Marketing Shopping 217

Retail TouchPoints

APRIL 21, 2021

The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. The Shopify Pinterest Channel is now home to more than 1.7 million merchants.

Marketing 300

Marketing Accounting Advertising Consumer 300

Retail TouchPoints

OCTOBER 27, 2023

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. on a monthly basis,” touted Amazon Ads’ VP of Global Ad Sales Alan Moss at the Amazon UnBoxed , the company’s annual conference for advertisers. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.

Advertising 252

Advertising Merchant Services Outdoor Accounting 252

Retail TouchPoints

NOVEMBER 26, 2024

The partnership includes an integration with Walmart’s Connect retail media platform, which will provide advertisers with more in-depth campaign reporting. Through the new media experience, viewers will be able to shop exclusive holiday deals and more from brands sold at Walmart through an on-screen QR code. ”

Advertising 237

Advertising Shopping Accounting Marketing 237

Retail TouchPoints

DECEMBER 6, 2024

Due to their proximity to the point of sale and access to reliable first-party data, RMNs can link ad impressions to purchases with a higher level of accuracy than traditional advertising channels. As a result, off-site retail media is expected to account for 18.5% of all U.S. retail media ad spend in 2024, with U.S.

Advertising 243

Advertising Sporting Goods Marketing Accounting 243

Inside Retail

DECEMBER 21, 2021

Heartbroken by the disappearance of her cat, Filipino IT specialist and blogger Sophie* decided to use her Facebook Ads account to appeal to anyone in her local area who might have seen it. First, the bank account linked to her card was emptied of around $600. But it wasn’t Sophie’s campaign.

Accounting 246

Accounting Payment Services Advertising Management 246

Inside Retail

NOVEMBER 8, 2021

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

Planning 263

Planning Advertising Accounting Marketing 263

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. I think everyone’s talking about it but not many people are actually doing a lot of preparation yet,” says one anonymous advertising executive quoted in the study. “I It’s time to say goodbye to cookies. And yet there’s a successional gap.

Marketing 303

Marketing Advertising Target Market Consumer 303

Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. Such parody accounts have been blanket banned, despite Musk’s insistence that Twitter will become a place of ‘free speech’ where ‘comedy is legal’. What’s lost? “It

Advertising 246

Advertising Accounting Promotions Returns 246

Retail TouchPoints

FEBRUARY 13, 2024

Integrating data such as market share, sales, advertising performance, inventory availability and content quality creates a 360-degree view that makes it easier to make quick and educated decisions. The key to this metric is the estimation of sales a brand would not have gotten if it didn’t utilize advertising.

Consumer 266

Consumer Advertising Management Marketing 266

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

Advertising 221

Advertising Marketing Accounting Consumer 221

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 This is what advertisers are most interested in. Once data is collected, it can then be combined with zero-party data from subscriptions, registered accounts and surveys.

Advertising 245

Advertising Marketing Accounting Planning 245

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 118

Advertising Grocer Payment Services Consumer 118

Inside Retail

APRIL 23, 2024

Platform-based sales accounted for 61.6 per cent of gross sales, with the new advertising platform generating $800,000 revenue during the period. However, Kogan’s gross profit rose 13.8 per cent to $39 million and gross margin inched higher to 36.8

Advertising 260

Advertising Accounting 260

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 257

Advertising Marketing Social Commerce Consumer 257

Retail TouchPoints

NOVEMBER 13, 2023

Meta and Amazon have quietly debuted a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to Amazon so they can make purchases directly in-platform. And Meta, of course, gets something out of the deal as well, in the form of more information to aid its advertising efforts.

Social Commerce 250

Social Commerce Merchant Services Accounting Checkout 250

Retail TouchPoints

DECEMBER 1, 2022

It is well documented that effective advertisers often invest through a recession in order to create excess share of voice at lower than normal costs. This is one of the most common pitfalls I see when businesses are trying to judge how well their advertising is working. Latest figures from the Office for National Statistics show a 0.5%

Advertising 264

Advertising Marketing Accounting Shopping 264

Retail TouchPoints

DECEMBER 29, 2021

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021.

Advertising 217

Advertising Accounting Marketing Retail Marketing 217

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. McCormack said that, in many cases, products are being sold as one-size-fits-all, and don’t take into account the circumstances that make the product beneficial, or damaging to the user.

Advertising 246

Advertising Fashion Consumer Accounting 246

Retail TouchPoints

SEPTEMBER 5, 2022

Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example.

Advertising 240

Advertising Kiosk Outdoor Accounting 240

Retail TouchPoints

SEPTEMBER 27, 2024

The unit also decreased the number of bad actors creating fake selling accounts by 88% within a four -year period. Amazon launched the Amazon Counterfeit Crimes Unit (CCU) in June 2020 and in 2023 alone seized and disposed of 7 million counterfeit products worldwide. “Dupes do not claim to be the real-deal.

Advertising 269

Advertising Customer Experience Finance Apparel 269

Retail TouchPoints

JULY 11, 2024

The use of LLMs (large language models) to enable the optimization and maximization of ROAS for programmatic advertising predates generative AI by many years. The use of LLMs for bidding in programmatic advertising is perhaps the key sticking point that could have broader industrywide ramifications over time.

Advertising 221

Advertising Marketing Accounting Customer Experience 221

Retail TouchPoints

JUNE 12, 2024

Particularly in a competitive industry like retail, where mobile phones already account for 75% of retail site visits and were used to make 70% of online shopping orders last year , adopting a mobile specific approach to your advertising and digital customer experience (DCX) could make all the difference in setting yourself apart from the crowd.

Advertising 243

Advertising Planning Consumer Marketing 243

Inside Retail

APRIL 22, 2021

In the US, for example, eMarketer reports that D2C sales now account for 33% of Nike’s revenue. . When it comes to advertising, finding the right mix of paid search, social and marketplace advertising can go a long way in helping brands and retailers gain a competitive advantage. Fulfilment of the future.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

Advertising 253

Advertising Sporting Goods Boutique Returns 253

Retail TouchPoints

JULY 12, 2021

Yet by all accounts, expanding distribution to online marketplaces has been a solid move for the company. We always try to encourage marketplace diversification ,” said Tracey Lackey, Account Manager for Party City at ChannelAdvisor in an interview with Retail TouchPoints. “ This is just a new channel of distribution for us.”.

ATS 286

ATS Advertising Consumer Accounting 286