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3 Ways to Benefit from the Inevitable Social Commerce Boom

Retail TouchPoints

Although social commerce sales in the U.S. But the reality is that building relationships with creators and managing all components of the partnership takes a lot of time and manual effort, especially if brands are looking to expand their strategy across different social platforms.

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How social commerce platform Smthgood is reinventing eco-fashion in Asia

Inside Retail

Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands. Celebrating sustainability With close to 70 fashion brands on the Smthgood platform, users can curate lookbooks across women’s fashion, accessories and lifestyle products.

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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Brand Content is a Key Driver in Inspiring Social Purchases.

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Clarks Continues Roblox Reign with ‘Stranger Things’ Drop

Retail TouchPoints

“With our existing Clarks X Stranger Things campaign and collection garnering strong results, incorporating the globally recognized IP of ‘Stranger Things’ into a limited-edition virtual accessories drop felt like a no-brainer.”

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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The Evolution of E-commerce: Trends Shaping the Future of Online Retail

Retail Focus

Social Commerce: Shopping via Social Media Social media platforms like Instagram, Facebook, and TikTok are no longer just for socializing; they have become major drivers of online shopping through social commerce. Pros and Cons of Social Commerce: Pros : Direct access to a large, engaged audience.