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How retailers celebrated Thailand’s Songkran water festival

Inside Retail

Third, retailers leverage the occasion to offer promotions on a whole slew of seasonal items, such as air conditioners, fans, small swimming pools, barbecues and camping accessories. International arrivals boost Songkran spending Thai nationals are not the only target market for retailers during Songkran.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. These can include apparel, accessories, and memorabilia that allow consumers to hold onto the memories and pride associated with the Games.

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Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

Her foray into jewellery-making started several years earlier after she took a position as a promotions officer at the Narrabri Chamber of Commerce when her youngest son was in boarding school. It fosters a sense of community and strengthens the brand presence in targeted markets”.

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Raishma’s founder: “Setbacks only fuel my determination to overcome challenges”

Inside Retail

IR: Does the brand’s retail strategy change depending on the market? RI: Yes, I think adapting to the market is one of the most crucial elements in retail. The retail strategy needs to be modified to fit the target market and how this resonates with the customers.

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Seasonal Success: Adapting Your In-Store Marketing for Year-Round Impact

CJ Retail Solutions

In order to plan and carry out their marketing campaigns successfully, retailers need to be aware of these effects. With this information, retailers can modify their promotions and marketing messaging to more effectively connect with their target market. Enhancing the Design and Layout of the Store.

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26 Vegan Business Ideas

Small Biz Trends

The market for vegan brands is growing every day, and there is a growing demand for these products, making this a great business to get into. Starting this business can be a great way to help promote animal rights and sustainability while also making a profit. You could sell clothing, accessories, home decor, and more.