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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.” It comes down to the target market’s impression – is presence on a channel worth enough to degrade your brand premium? “I

Fashion 277
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How retailers celebrated Thailand’s Songkran water festival

Inside Retail

Third, retailers leverage the occasion to offer promotions on a whole slew of seasonal items, such as air conditioners, fans, small swimming pools, barbecues and camping accessories. International arrivals boost Songkran spending Thai nationals are not the only target market for retailers during Songkran.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. These can include apparel, accessories, and memorabilia that allow consumers to hold onto the memories and pride associated with the Games.

Apparel 260
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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out.

Fashion 130
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26 Vegan Business Ideas

Small Biz Trends

The market for vegan brands is growing every day, and there is a growing demand for these products, making this a great business to get into. Starting this business can be a great way to help promote animal rights and sustainability while also making a profit. You could sell clothing, accessories, home decor, and more.

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20 Shopify Stores to Inspire You

Small Biz Trends

Sell anywhere: With a Shopify store, you can promote and sell merchandise on multiple channels such as Amazon, Facebook and Walmart Marketplace from one platform. Taylor Stitch ‘s Shopify store sells high-quality clothing such as jackets, footwear and accessories. Urbana sells bags and accessories made from sustainable paper.

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Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

Her foray into jewellery-making started several years earlier after she took a position as a promotions officer at the Narrabri Chamber of Commerce when her youngest son was in boarding school. It fosters a sense of community and strengthens the brand presence in targeted markets”.